Product Marketing
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AMA: Zendesk Senior Director Product Marketing, Josh Bean on Developing Your Product Marketing Career
January 27 @ 10:00am PST
Starts in 9d 22h 53m 35s

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We will email you Josh's answers to these questions after the event in case you can't make it.

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Questions must be topic related and not promotional. (250 character limit)
Top Questions
The job of a PMM can vary greatly from company to company, industry to industry, and even based on where they report to (Product vs Marketing). What have you found to be successful in defining your career as a PMM?
When considering a candidate, how much weight do former titles hold?
For example, a senior manager PMM title at a small company may hold the same responsibilities of a manager or lead PMM title at a large enterprise. I've heard many in my network worried to take a "dip in title" when moving in fear that it will hurt their resume progression. I'm interested to hear your take on it!
How can PMMs show that they are adding value within the business to the leadership team? Are there any quick / day-to-day tactics that can help to get buy-in from senior leaders?
What would be the best roadmap to become a successful PMM?
I had been managing a large organisation with over 4500 ppl, and nowadays I would like to shift my career to product marketing, and without owning the title previously i don't have courage to even apply a pm position. What road should i take to feel that i am ready?
How does your team divide up the responsibility between the PMM team and the Campaign team? How has that worked for the new products/new markets for existing products that company has wanted to go into, where the campaign team cannot just package up existing asset but needs to create a PoV?
How can a junior digital marketing generalist stand out as a PMM candidate in a role that requires 3+ years of product marketing experience?
What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a B2B SaaS organization?
Product Marketing is often a very flat team, with very little hierarchy (except at larger companies) how do you prepare yourself to become a Director and manage a team, without any experience managing anyone previously?
I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?