AMA: Zendesk Senior Director Product Marketing, Josh Bean on Developing Your Product Marketing Career
January 27 @ 10:00AM PT
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How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?
I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?
In my experience, being a people manager doesn't change much across disciplines. The priorities should always be to help your team grow and develop their career (the outp...
2291 Views
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I always think of PMM as the glue that connects the various functions of a business (product/sales/rest of marketing/etc). A PMM's responsibility is to understand the nee...
2264 Views
10 requests
Try to find an introduction to the hiring manager. If you can't find an intro, reach out to the hiring manager directly. Someone who reaches out saying "I saw you're job,...
1521 Views
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In order to add value, you need to first consider the priorities of the business and the leadership team. You could be doing some pretty great work, but if it doesn't adv...
10801 Views
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When considering a candidate, how much weight do former titles hold?
For example, a senior manager PMM title at a small company may hold the same responsibilities of a manager or lead PMM title at a large enterprise. I've heard many in my network worried to take a "dip in title" when moving in fear that it will hurt their resume progression. I'm interested to hear your take on it!
If you're chasing titles, you might want to be concerned. I prefer to think about the long term plan and look for opportunities that further my career ambitions. Its ok t...
2817 Views
6 requests
What would be the best roadmap to become a successful PMM?
I had been managing a large organisation with over 4500 ppl, and nowadays I would like to shift my career to product marketing, and without owning the title previously i don't have courage to even apply a pm position. What road should i take to feel that i am ready?
Nobody is ever fully prepared to take that next leap. The fact that you're here on Sharebird learning is a good first step. In regards to building courage, the worst thin...
871 Views
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I've had a bit of a unique journey including leading a small marketing team responsible for everything, as well as focused PMM teams. I don't believe in general blueprint...
7447 Views
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What should I do when I don't think that the feedback from my boss is correct and how do I approach it?
I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback.
Its important to have a maanger who believes in you and supports your career. I'd break the meetings apart into weekly tactical conversations about what needs to be done,...
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Find a way to get the experience. For example, launch a personal blog or Medium. Put together a plan to socialize it to your network. Alternatively you could hit up folks...
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Communicate communicate communicate. PMM/GTM/PRODUCT need to be constantly communicating. Here's a sample cadence to get you started: PMM <> Product PMMs and Produ...
2017 Views
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