Josh Bean

Josh Bean

Senior Director Product Marketing, Zendesk

Content

Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
In order to add value, you need to first consider the priorities of the business and the leadership team. You could be doing some pretty great work, but if it doesn't advance the business's priorities it will likely get wasted. Once you're doing work which aligns to the business goals, its a good......Read More
3082 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
I've had a bit of a unique journey including leading a small marketing team responsible for everything, as well as focused PMM teams. I don't believe in general blueprints like "your first hire should be competitive and second should be core product" since every business is different. More comple......Read More
2084 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
If you're chasing titles, you might want to be concerned. I prefer to think about the long term plan and look for opportunities that further my career ambitions. Its ok to take a short term hit on title if you're going to be on a team where you earn lots of experience, credibility and get to work......Read More
1493 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
Communicate communicate communicate. PMM/GTM/PRODUCT need to be constantly communicating. Here's a sample cadence to get you started: PMM <> Product * PMMs and Product managers catch up weekly/bi-weekly on upcoming releases, roadmap changes, voice of customer * PMM and Prod leadership meet......Read More
1322 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
I always think of PMM as the glue that connects the various functions of a business (product/sales/rest of marketing/etc). A PMM's responsibility is to understand the needs of prospects and customers and communicate that internally. Additinoally, it's PMMs job to take all the innovation and progr......Read More
1228 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
Try to find an introduction to the hiring manager. If you can't find an intro, reach out to the hiring manager directly. Someone who reaches out saying "I saw you're job, I'm very interested, here's why I'm a good fit" will definitely get some extra attention when it comes time to review resumes.......Read More
992 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
In my experience, being a people manager doesn't change much across disciplines. The priorities should always be to help your team grow and develop their career (the output is great work and team success). If you've demonstrated you're a strong people leader that should be enough. I know formal ......Read More
934 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
Nobody is ever fully prepared to take that next leap. The fact that you're here on Sharebird learning is a good first step. In regards to building courage, the worst thing that happens is you apply and don't hear back from the employeer, there's only opportunity. If you've managed 4.5k employees ......Read More
756 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
Find a way to get the experience. For example, launch a personal blog or Medium. Put together a plan to socialize it to your network. Alternatively you could hit up folks on product hunt who would definitely be open to someone who's willing to assist on a launch in exchange for experience.  If t......Read More
691 Views
Josh Bean
Josh Bean
Zendesk Senior Director Product MarketingJanuary 27
Its important to have a maanger who believes in you and supports your career. I'd break the meetings apart into weekly tactical conversations about what needs to be done, blockers, etc. Monthly convos around areas for improvement and then quarterly convos regarding career development. If you have......Read More
669 Views
Credentials & Highlights
Senior Director Product Marketing at Zendesk
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Chicago, Illinois
Knows About Product Marketing Soft and Hard Skills, Establishing Product Marketing, B2B Product M......more