AMA: Zeplin Former Chief Marketing Officer, Naman Khan on Developing Your Product Marketing Career
July 7 @ 10:00AM PT
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Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & per...
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What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simpl...
14965 Views
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Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
There is one key learning: Actively plan & manage your development. Here is what is involved: Know the menu: Since Product Marketing is such a broad discipline, its ...
774 Views
2 requests
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
I approach competenices in 2 areas: Functional and Core. Functional competenices are specific to the role, so for PMM these would include messaging, pricing, content etc...
2394 Views
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Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
1. Goal Alignment: Given the broad span of PMM, its important to align on the specific areas that you will focus on with your stakeholders (and by default, the areas wher...
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Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understandin...
2136 Views
3 requests