AMA: Zoom Head of Product Marketing, App Marketplace, Sharon Markowitz on Product Marketing Career Path
November 7 @ 10:00AM PT
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👋 Sharon Markowitz
Hi all, my name is Sharon Markowitz. 👋
💼 Job: B2B SaaS Marketer, Career Coach - Zoom
Formerly LinkedIn, Intuit, Pragmatic Institute, Atlassian
🚘 Fun Fact: I've only owned a car 3 years of my life...having lived in Melbourne, NY, London, and SF!
🧑🤝🧑 Passion: Love building community, hence why I'm here! Don't be a stranger, say hello and connect on LI too
📍 Location: San Francisco & beyond
🍦 Favorite ice cream flavor: Coconut when traveling - oh the freshness!
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
It is a challenge when a company doesn't understand the value that product marketing offers. Here are a few thoughts:1) Show vs. Tell: Results matter, so align on quick w...
739 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
A product marketing portfolio should include assets from GTM strategies and product launches that demonstrate measurable impact. Remember, the only truly “shareable” asse...
653 Views
2 requests
Any tips for someone in sales looking to move to product marketing ?
Im currently in sales and am interested in pursuing a career in product marketing . I would love some advice on possible courses or best practices .
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
Congratulations on your decision to explore product marketing! Your customer-facing experience in sales is a valuable foundation—after all, a deep understanding of custom...
816 Views
1 request
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
When considering career paths in B2B vs. B2C, think about what genuinely excites you. Each path offers distinct approaches—Netflix’s GTM strategy, for example, would look...
506 Views
1 request
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
Understanding the impact of digital marketing as part of marketing channels is very important to understand as a senior leader if you are managing and/or partnering with ...
663 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
I think it is less about being surprised, and more about the evolution of a leadership role. Top of mind, here are a few thoughts:Cross-functional collaboration. While ev...
625 Views
2 requests
Besides PM and more senior roles, what are some realistic pivots out of PMM?
I am starting to realize how important it is to be tied to a revenue-driving function in a company in order to have stability and PMM seems to be one function let go frequently in these layoffs the past few years. Most people want to jump to PM which then makes that even more competitive in this market. Beyond going up the ladder, what are some successful exits you've seen from PMM?
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
Thank you for this question. Each person's career path is unique—it's not always about upward mobility or staying within the same field. I'll address this from two perspe...
651 Views
2 requests
Do you think aspiring Product Marketing Managers should focus in one specific segment of the field, or be all around PMMs?
For example, some companies have roles for product marketing managers specifically working on sales enablement. Or specifically working on customer research / competitor intel. Do you think for a long term career in PMM it's better to be well rounded in all these areas or focus on one specific area within PMM?
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
I take a general manager approach, believing that product marketers should develop a well-rounded foundation. This allows marketers to discover their strengths and passio...
607 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
Passion and career growth don’t have to be mutually exclusive; a career aligned with your interests can fuel continuous learning and long-term success. Let's take a look ...
633 Views
1 request