Sharon Markowitz
Head of Product Marketing, App Marketplace, Zoom
About
I love what I do professionally, because it’s about making the customer's life better. That's the glue in building relationships internally and externally. I also have a career coaching business, YourCareerWings, where I work with clients to eleva......more
Content
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
Positioning is a brief description of a product or service that your company offers, how it meets the target audience, the respective category and how it's different from the competition. This is typically an internal document. Messaging relates to how you will communicate the main value proposi......Read More
948 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
As the founder of YourCareerWings, a career coaching business, and a former marketing leader in edtech at Intuit and Pragmatic Institute, I'm deeply invested in this question. I've always believed in the power of continuous learning, especially in today's ever-changing professional landscape. Did......Read More
729 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
A product marketing manager skill set is foundational for being a partner marketing manager, whether at a junior or senior level. The key areas that make an exceptional partner marketing manager include the ability to: 1. build strong relationships 2. influence stakeholders who may not be di......Read More
708 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
Product marketing managers should have a foundational understanding of AI technology and its potential impact on their roles and functions. So many products today have an AI component, or are prioritizing messaging around an AI component that its critical to understand given the inherent nature o......Read More
678 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
KPIS for a partner marketer vary based on the maturity of the partnership as well as what the team is solving for in creating the partnership. Also, sometimes the company and the partner are focused on different KPIs. KPIs may include sales, customer growth (new segment, greater penetration), re......Read More
668 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
Marketing partnerships may not be the right nomenclature. If a company has an app on an App Store or App Marketplace with thousands of apps, these are not considered "marketing partnerships". Think of your favorite app on your phone, there are many apps on the phone you can select, but they are n......Read More
661 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
Ways to continuously optimize the partner process may include: 1. Review GTM plans against targets both leveraging quantitative and qualitative data to determine what worked and what can be improved 2. Embrace testing as an approach for GTM, where the company and the partner can test,......Read More
659 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • January 31
Congrats! This is exciting. Here are some tips for developing your GTM strategy for a new partner channel: Research 1. Talk with your sales colleagues to learn what they’ve done to date, and if they have industry experience with this specific partner channel 2. Leverage your network, ......Read More
656 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • March 27
In my experience across consumer goods and retail industries before transitioning to SaaS, market research played a pivotal role in crafting successful go-to-market (GTM) strategies. The nature of consumer goods and retail, where margins are often lower, requires marketers to function as general ......Read More
605 Views
Sharon Markowitz
Zoom Head of Product Marketing, App Marketplace • March 27
This is a great question, and those I’ve worked with, know that I will get on my soapbox any day as ultimately we are in business because of our customers. When I worked at Intuit, I loved that if you encountered founder Scott Cook at the office, he would stop and ask if you had any customer i......Read More
578 Views
Credentials & Highlights
Head of Product Marketing, App Marketplace at Zoom
Formerly Atlassian, LinkedIn, Intuit
Studied at MBA
Lives In San Francisco, California
Hobbies include Running, Art, Theater, Live Music, Volunteering
Knows About SMB Product Marketing, Industry Product Marketing, Segmentation, Developer Product Ma......more
Speaks Spanish