👋 Sharon Markowitz
Hi all, my name is Sharon Markowitz. 👋
💼 Job: B2B SaaS Marketer, Career Coach - Zoom
Formerly LinkedIn, Intuit, Pragmatic Institute, Atlassian
🚘 Fun Fact: I've only owned a car 3 years of my life...having lived in Melbourne, NY, London, and SF!
🧑🤝🧑 Passion: Love building community, hence why I'm here! Don't be a stranger, say hello and connect on LI too
📍 Location: San Francisco & beyond
🍦 Favorite ice cream flavor: Coconut when traveling - oh the freshness!
Content
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Positioning is a brief description of a product or service that your company offers, how it meets the target audience, the respective category and how it's different from...
1907 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
KPIS for a partner marketer vary based on the maturity of the partnership as well as what the team is solving for in creating the partnership. Also, sometimes the company...
1568 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Product marketing managers should have a foundational understanding of AI technology and its potential impact on their roles and functions. So many products today have an...
1396 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Congrats! This is exciting.Here are some tips for developing your GTM strategy for a new partner channel:ResearchTalk with your sales colleagues to learn what they’ve don...
1390 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Ways to continuously optimize the partner process may include:Review GTM plans against targets both leveraging quantitative and qualitative data to determine what worked ...
1366 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Marketing partnerships may not be the right nomenclature. If a company has an app on an App Store or App Marketplace with thousands of apps, these are not considered "mar...
1308 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
An ICP or Ideal Customer Profile is meant to serve as a guide for who to target, attract, and retain as the most valuable customers. In other words, an ICP is about advi...
1288 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
A product marketing manager skill set is foundational for being a partner marketing manager, whether at a junior or senior level. The key areas that make an exceptional p...
1241 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
This is a great question, and those I’ve worked with, know that I will get on my soapbox any day as ultimately we are in business because of our customers.When I worked a...
1187 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
Technology to support sales enablement will vary significantly, with key factors around product marketing’s responsibilities, size of the organization, and budget. Less i...
1161 Views
Credentials & Highlights
Principal Product Marketing Manager at Intuit
Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG
Product Marketing AMA Contributor
Studied at MBA
Hobbies include Running, Art, Theater, Live Music, Volunteering
Speaks Spanish
Work At Intuit
Principal Product Marketing Manager, Mid-Market
View job