AMA: Zoom Head of Product Marketing, App Marketplace, Sharon Markowitz on Sales Enablement
July 10 @ 10:00AM PT
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👋 Sharon Markowitz
Hi all, my name is Sharon Markowitz. 👋
💼 Job: B2B SaaS Marketer, Career Coach - Zoom
Formerly LinkedIn, Intuit, Pragmatic Institute, Atlassian
🚘 Fun Fact: I've only owned a car 3 years of my life...having lived in Melbourne, NY, London, and SF!
🧑🤝🧑 Passion: Love building community, hence why I'm here! Don't be a stranger, say hello and connect on LI too
📍 Location: San Francisco & beyond
🍦 Favorite ice cream flavor: Coconut when traveling - oh the freshness!
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
This is a great question as it's so important to think globally but act locally to effectively develop and deliver relevant sales enablement collateral. Whether you are l...
760 Views
4 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
I love this question as customer advocacy is critical and should be part of a standard sales enablement program for priority launches and initiatives. There are many cons...
748 Views
2 requests
Over your career, what best practices can you share with working with the sales team?
More specifically:
who are you speaking with? how often?
what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible?
what steps do you take to keep things productive? what types of situations are not productive?
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
It takes time to build relationships and here are some tips I’ve found to be helpful in my career when partnering with sales, from being open to feedback and delivering q...
897 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
As you are seeking solutions to reinforce training materials on a product launch or key initiatives, it is always helpful to initially understand why this is necessary. A...
700 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
To effectively measure sales enablement success, product marketers should integrate both qualitative and quantitative methods:Alignment and KPIs: Establish shared objecti...
838 Views
3 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
It is helpful to look at what needs to be achieved and how to achieve it to effectively ensure alignment between product marketing and sales for sales enablement. This fr...
833 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
Technology to support sales enablement will vary significantly, with key factors around product marketing’s responsibilities, size of the organization, and budget. Less i...
1161 Views
2 requests
How do you enable your sales team when the product teams decide to introduce a new product that targets a different persona, from your traditional buyer?
Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
This is a very exciting challenge to have as a product marketer. In partnership with product and sales leadership, it's crucial to understand the relationship between the...
518 Views
2 requests