AMA: Zoom Product Marketing - App Marketplace, Sharon Markowitz on Market Research
March 27 @ 9:00AM PT
View AMA Answers
Included Templates
Qualitative Research Template
👋 Sharon Markowitz
Hi all, my name is Sharon Markowitz. 👋
💼 Job: B2B SaaS Marketer, Career Coach - Zoom
Formerly LinkedIn, Intuit, Pragmatic Institute, Atlassian
🚘 Fun Fact: I've only owned a car 3 years of my life...having lived in Melbourne, NY, London, and SF!
🧑🤝🧑 Passion: Love building community, hence why I'm here! Don't be a stranger, say hello and connect on LI too
📍 Location: San Francisco & beyond
🍦 Favorite ice cream flavor: Coconut when traveling - oh the freshness!
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
An ICP or Ideal Customer Profile is meant to serve as a guide for who to target, attract, and retain as the most valuable customers. In other words, an ICP is about advi...
1288 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
In product marketing, it's important to have a clear objective before collecting insights from your target audience so you can translate insights into action. If you alr...
1032 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
In my experience across consumer goods and retail industries before transitioning to SaaS, market research played a pivotal role in crafting successful go-to-market (GTM)...
1004 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
I am a huge advocate of Pragmatic Institute’s work on professional training and certifications for product marketers and product managers, oftentimes embraced at the orga...
884 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
There are trade-offs when shipping a product or project that relate to balancing speed, cost, and quality. Ultimately, you can have two, but not all three. In this scenar...
569 Views
1 request
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Generative AI is reshaping how both in-house market research teams and agencies conduct their work, offering opportunities for enhanced efficiency and deeper insights. Ho...
698 Views
1 request
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Effective market research begins with a comprehensive understanding of two key elements: (1) the objective and (2) the target audience. It's essential to align on these f...
606 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
It is important to align with the product team before connecting with customers for input, as they own the product roadmap. This alignment also ensures that stakeholders ...
1125 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
The initial focus is to conduct a market assessment. I’d recommend you leverage third-party research and SMEs (subject matter experts) inside the company. When appropriat...
982 Views
1 request
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
This is a great question, and those I’ve worked with, know that I will get on my soapbox any day as ultimately we are in business because of our customers.When I worked a...
1187 Views
1 request
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
I have recently published an article discussing Duolingo's expansion from Software as a Service (SaaS) to Consumer Goods. This offers a good example of how a company, Duo...
1103 Views
1 request