AMA: Zoom Product Marketing - App Marketplace, Sharon Markowitz on Partner Product Marketing
January 31 @ 10:00AM PT
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👋 Sharon Markowitz
Hi all, my name is Sharon Markowitz. 👋
💼 Job: B2B SaaS Marketer, Career Coach - Zoom
Formerly LinkedIn, Intuit, Pragmatic Institute, Atlassian
🚘 Fun Fact: I've only owned a car 3 years of my life...having lived in Melbourne, NY, London, and SF!
🧑🤝🧑 Passion: Love building community, hence why I'm here! Don't be a stranger, say hello and connect on LI too
📍 Location: San Francisco & beyond
🍦 Favorite ice cream flavor: Coconut when traveling - oh the freshness!
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
A product marketing manager skill set is foundational for being a partner marketing manager, whether at a junior or senior level. The key areas that make an exceptional p...
1241 Views
6 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
As the founder of YourCareerWings, a career coaching business, and a former marketing leader in edtech at Intuit and Pragmatic Institute, I'm deeply invested in this ques...
1077 Views
3 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Key areas to focus on for alignment and success in partnerships include: prioritization and resourcing, organizational structure, partner selection, value proposition &am...
846 Views
5 requests
What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?
For your team, leveraging internal product training, battlecards, sales plays, etc. gets them prepared. What works best for supporting partner GTM motions?
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Educating your partners is critical to understand a company’s vision, overall priorities, and ultimately, where partners fit to further inform how you will work together....
712 Views
3 requests
What's the longer term health of having a career in doing partner PMM?
As someone who used to be in partner marketing (on the product marketing team), I found career options to be more limiting than being a straight up PMM and my combined experience makes me a great fit for Partner PMM roles, but I hesitate making the jump into those roles
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Opportunities exist in both product marketing and partner marketing. It's rare to find a company without some form of partnership strategy or program nowadays. However, i...
721 Views
5 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
There are different approaches to mergers and acquisitions (M&A) and their impact on partnerships, and strongly depend on the acquiring company and strategy. Below ar...
655 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
KPIS for a partner marketer vary based on the maturity of the partnership as well as what the team is solving for in creating the partnership. Also, sometimes the company...
1568 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Its critical to get buy-in and attention from your sales organization and the partner sales organization. Partners should be part of the solution, and therefore, an integ...
658 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Ways to continuously optimize the partner process may include:Review GTM plans against targets both leveraging quantitative and qualitative data to determine what worked ...
1366 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Congrats! This is exciting.Here are some tips for developing your GTM strategy for a new partner channel:ResearchTalk with your sales colleagues to learn what they’ve don...
1390 Views
2 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Positioning is a brief description of a product or service that your company offers, how it meets the target audience, the respective category and how it's different from...
1907 Views
3 requests
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Product marketing managers should have a foundational understanding of AI technology and its potential impact on their roles and functions. So many products today have an...
1396 Views
1 request
How do you make the most of marketing partnerships once they are created?
For example, once a partnership is created, how do you incentivize other sales teams to sell/ advocate your company within their larger partner ecosystem? Some partner marketplaces can have hundreds of integration partners. How do you get your company to stand out?
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Marketing partnerships may not be the right nomenclature. If a company has an app on an App Store or App Marketplace with thousands of apps, these are not considered "mar...
1308 Views
1 request