Zuora VP Product Marketing, Emi Hofmeister on Platform and Solutions Product Marketing

Emi Hofmeister

VP Product Marketing

Zuora

Sr Product Marketing Manager, Payments

Sr Product Marketing Manager, Commerce

Let's say the company has a portfolio of complex products, each one that does something totally different, but they all work together to create a single platform. But here's the catch: customers are used to buying individual products vs the platform. How do you make that switch and roll it out to existing customers and the rest of the market?

The startup I work for is making the switch from product to solutions marketing. I will be leading this effort. How can I ensure we do the switch well?

Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?

Most B2B companies have a strategy for solution selling. How do they do it? How do they know which use cases or industries to focus on? How do you go from having the research to delivering the strategy for solution selling? 

AMA: Zuora VP Product Marketing, Emi Hofmeister on Platform and Solutions Product Marketing

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