AMA: Zynga Former Director of Product Marketing, Sangita Sarkar on Influencing the Product Roadmap
November 12 @ 10:00AM PT
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Immutable Head Of Marketing • 6y
As a representative of the consumer voice and market demand, PMMs' involvement in product development from the early stages is critical to success. More specifically, Pro...
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Immutable Head Of Marketing • 6y
Analytics, Attribution and Awareness (of the consumer) AnalyticsProduct Managers are constantly looking at key metrics and data to inform roadmap and resource allocation...
2184 Views
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Immutable Head Of Marketing • 6y
Very closely!We sit together, work together, debate together and ultimately take shared ownership and accountability over each strategy.As Director, I am a stakeholder in...
4266 Views
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Immutable Head Of Marketing • 6y
There is a vast breadth of research that can inform Product decisions. Being at a larger company affords me the opportunity to take advantage of our highly skilled Consum...
1821 Views
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Immutable Head Of Marketing • 6y
Every organization will structure this differently. I've seen most success when PM and CS take the lead with the advisory of the PMM. Due to the sheer technical aspects o...
1855 Views
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Immutable Head Of Marketing • 6y
Establish trust. Throughout my career in gaming, I have seen silos of functions where product doesn't communicate with marketing or design doesn't communicate with engin...
1206 Views
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