Sangita Sarkar
Head Of Marketing, Immutable
Content
Sangita Sarkar
Immutable Head Of Marketing • November 12
Very closely! We sit together, work together, debate together and ultimately take shared ownership and accountability over each strategy. As Director, I am a stakeholder in the roadmap meeting to discuss prioritization of key feature development based on my perspective of the consumer needs. Ea......Read More
1783 Views
Sangita Sarkar
Immutable Head Of Marketing • November 12
Analytics, Attribution and Awareness (of the consumer) Analytics Product Managers are constantly looking at key metrics and data to inform roadmap and resource allocation decisions. To speak the quantitative language, I recommend creating and referencing a marketing dashboard to track not only......Read More
1706 Views
Sangita Sarkar
Immutable Head Of Marketing • November 12
As a representative of the consumer voice and market demand, PMMs' involvement in product development from the early stages is critical to success. More specifically, Product Marketers can make themselves an invaluable stakeholder to the process by 1. Conducting and synthesizing early market res......Read More
1432 Views
Sangita Sarkar
Immutable Head Of Marketing • November 12
Establish trust. Throughout my career in gaming, I have seen silos of functions where product doesn't communicate with marketing or design doesn't communicate with engineering- leading to fragmented consumer experiences. The way to break past territorial boundaries between marketing and des......Read More
1060 Views
Sangita Sarkar
Immutable Head Of Marketing • November 12
There is a vast breadth of research that can inform Product decisions. Being at a larger company affords me the opportunity to take advantage of our highly skilled Consumer Insights team and methodologies. Working with a 10-year old brand like Words With Friends, immediately signaled to me a nec......Read More
1015 Views
Sangita Sarkar
Immutable Head Of Marketing • November 12
Every organization will structure this differently. I've seen most success when PM and CS take the lead with the advisory of the PMM. Due to the sheer technical aspects of most issues, the majority of issues can be quickly addressed and foreseen with PMs taking the lead; however, it is critical f......Read More
985 Views
Credentials & Highlights
Head Of Marketing at Immutable
Product Marketing AMA Contributor
Lives In Dallas, Texas
Knows About Consumer Product Marketing, Product Marketing Career Path, Influencing the Product Ro......more