Every organization will structure this differently. I've seen most success when
PM and CS take the lead with the advisory of the PMM. Due to the sheer technical
aspects of most issues, the majority of issues can be quickly addressed and
foreseen with PMs taking the lead; however, it is critical f...more
Throughout my career in gaming, I have seen silos of functions where product
doesn't communicate with marketing or design doesn't communicate with
engineering- leading to fragmented consumer experiences.
The way to break past territorial boundaries between marketing and des...more
There is a vast breadth of research that can inform Product decisions. Being at
a larger company affords me the opportunity to take advantage of our highly
skilled Consumer Insights team and methodologies.
Working with a 10-year old brand like Words With Friends, immediately signaled
to me a nec...more
We sit together, work together, debate together and ultimately take shared
ownership and accountability over each strategy.
As Director, I am a stakeholder in the roadmap meeting to discuss prioritization
of key feature development based on my perspective of the consumer needs.
Analytics, Attribution and Awareness (of the consumer)
Product Managers are constantly looking at key metrics and data to inform
roadmap and resource allocation decisions. To speak the quantitative language, I
recommend creating and referencing a marketing dashboard to track not only...more
As a representative of the consumer voice and market demand, PMMs' involvement
in product development from the early stages is critical to success. More
specifically, Product Marketers can make themselves an invaluable stakeholder to
the process by
1. Conducting and synthesizing early market res...more