Content
Immutable Head Of Marketing • 6y
Very closely!We sit together, work together, debate together and ultimately take shared ownership and accountability over each strategy.As Director, I am a stakeholder in...
4264 Views
Immutable Head Of Marketing • 6y
As a representative of the consumer voice and market demand, PMMs' involvement in product development from the early stages is critical to success. More specifically, Pro...
2295 Views
Immutable Head Of Marketing • 6y
Analytics, Attribution and Awareness (of the consumer) AnalyticsProduct Managers are constantly looking at key metrics and data to inform roadmap and resource allocation...
2181 Views
Immutable Head Of Marketing • 6y
Every organization will structure this differently. I've seen most success when PM and CS take the lead with the advisory of the PMM. Due to the sheer technical aspects o...
1853 Views
Immutable Head Of Marketing • 6y
There is a vast breadth of research that can inform Product decisions. Being at a larger company affords me the opportunity to take advantage of our highly skilled Consum...
1821 Views
Immutable Head Of Marketing • 6y
Establish trust. Throughout my career in gaming, I have seen silos of functions where product doesn't communicate with marketing or design doesn't communicate with engin...
1204 Views
Credentials & Highlights
Head Of Marketing at Immutable
Product Marketing AMA Contributor
Lives In Dallas, Texas
Knows About Influencing the Product Roadmap, Consumer Product Marketing, Stakeholder Management, ...more