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Platform and Solutions Product Marketing
How do begin to formulate your messaging? Do you generally begin with the product management team, sales team etc?
What are some of the key certifications or courses one should have if they aspire to become a product marketer?
I'm a digital marketing specialist looking to transition to product marketing
I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.
What is your advice for startup platform category creation? Where have you seen the most success in terms of channels for this type of creation?
What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since