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How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?
For example: your customer need to migrate from an old API to a new one.
What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etc
I'm using Sharepoint currently, but there clearly is a room for improvement. What would be your advise on the best instrument?
Does it make sense for customer marketing to live inside of the product marketing team? If so or not, why?
Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?
Who is better suited for a customer marketing role compared to a traditional product marketing role?
What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
When establishing the PMM function in an org, how can you manage expectations and change perception if leadership (CEO, Founder, CMO) have a different interpretation of the role?
What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
How does this inform your core messaging, how do you enable sales to understand what makes you different/better, how do you know if it's working with your target buyers?