Product Marketing - Product Marketing Specializations Tag...

I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.

5 Answers

What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?

8 Answers

How do you structure internal messaging documents for different solutions but still tie back to core platform positioning?

1 Answer

How do you incentivize your sales team (AE or CSM) for platform / solution selling versus a specific product offering?

1 Answer

How would you describe the difference between solution marketing and product marketing?

4 Answers

What's the easiest way for you to convey the value of product marketing?

4 Answers

How do you handle the tradeoff between addressing many needs for one vertical vs. addressing 1-2 needs for multiple verticals?

We are a B2B company with a horizontal platform considering vertical expansion, and trying to decide which new verticals to enter.

4 Answers

Does your product marketing team sit in marketing, product management or someplace else?

3 Answers

What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?

1 Answer

How do you enable your sales team when the product teams decide to introduce a new product that targets a different persona, from your traditional buyer?

Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions

7 Answers

How have you managed to curate and centralize customer comments, queries and complaints so that it becomes actionable to you as a product marketer?

We have various customer-facing teams that communicate with customers each and every day. Unfortunately, they all have different processes and therefore customer comments and questions are not organized in a centralized location. Some use Salesforce to track items, others just keep communications within their emails, and some do not track these comments and questions at all. Looking to see how you handle this for inspiration and/or ideas.

2 Answers

What do you look for when someone on your team wants to make the move from an individual contributor to a people manager?

2 Answers

What are the top skills that have helped you achieve your current position?

1 Answer

What are potential career paths after Product Marketing?

I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?

3 Answers

How did you start your career in product marketing?

2 Answers

How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?

One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?

5 Answers

What functional work do you prioritize as a PMM? Anything you should NOT focus on initially?

3 Answers

What PMM team sizes and roles have you seen in relation to overall company and sales size, or other markers.

3 Answers

What are some important differences to consider when moving from marketing to ENT to SMB for the same product? How should it change your marketing mix and messaging?

2 Answers

What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

3 Answers

What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

2 Answers

What kind of product marketing types are there? What does a "full stack" product marketer look like to you?

2 Answers

How can you measure the value of what a product marketer does? How can you make executives perceive this value?

2 Answers

What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

1 Answer

What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?

1 Answer

What are the key differences between SaaS pricing and consumer software pricing?

Specifically the differences in: objectives, unique challenges, processes and approaches, data and tools, and success metrics. Greatly appreciated your insights!

1 Answer

Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?

4 Answers

How do you think about the differences between "enterprise" product marketing and SMB or mid-market?

2 Answers

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

16 Answers

What do you look for while hiring a junior PMM candidate, especially someone who might not have had a prior PMM experience? What assignments would you typically ask as part of recruitment?

4 Answers

What should a new product marketing lead prioritize when 'inheriting' a new team?

Our PMM team has been a lean mean delivering machine. Now, due to organizational changes, I'm set to take the lead of our team. What do I need prioritize in a product marketing leadership role to ensure we continue delivering at the same pace, if not better. Can you recommend any resources that could help in the transition from IC to leadership?

1 Answer

How would you differentiate a mature enterprise product that is similar to competitive products?

We're struggling to find value added differentiators for one of our products that has been around for 20+ years, for which we've historically been recognized as a market leader. Currently we're losing ground because it's very similar to competitor offerings but at 2x the price. What approach would you recommend from product marketing perspective to to drive sales?

1 Answer

What is the difference between portfolio vs platform vs ecosystem vs suite?

5 Answers

In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?

4 Answers

When your platform does many things, how do you prioritize your messaging hierarchy?

13 Answers

What is your process for developing portfolio messaging and how is it different from developing product messaging?

5 Answers

How critical is a cover letter and/or portfolio when applying to new PMM roles?

2 Answers

What can we do if there's no Wave or MQ for our category?

8 Answers

What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?

I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.

15 Answers

What kind of PMM organizational structure is ideal for ensuring that PMMs are set up for success (in this case, to influence the Product roadmap)?

For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?

5 Answers

Our product team ships feature updates incrementally, how would you decide the scope of each of the feature changes? Do you market each of the feature updates as when they come out, or group them together? Thank you!

5 Answers

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