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Product Marketing Types
How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?
Have you built a beta program? What's the best way to get customer feedback -- in-product questions, surveys, live conversations, or other?
What's a good way to approach decisions that UX/design feels they should own vs. Marketing feels they should own?
Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?
What would you rec highlighting in prod mar portfolio? Writing samples? Case studies? What would make a candidate stand out to you? Thx!
With the job market so hot, how do you structure the recruiting process to go slow enough for you and the team to evaluate several people and fast enough not to lose them to another company?
If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?
What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?
In hiring additional Product Marketing Managers, is it more important that they have PMM experience, or that they're a well-rounded marketer/communicator?
What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since