Product Marketing Subteams

4 Answers
Katherine Kelly
Katherine Kelly
Benchling Head of Product MarketingJuly 30
One of the best alignment tools we rolled out in the last two years was a messaging source document. This document includes overview / background on the market, description of the thing we are launching or marketing, details of the audience and related personas, etc. This document can be used by ......Read More
1340 Views
5 Answers
Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingSeptember 6
I don’t use a particular checklist however I always like to build a stakeholder matrix. This is a framework that allows me to keep track of all stakeholders, their role in the project, their responsibilities, and the frequency of communication I need to maintain. I start by identifying all direct......Read More
529 Views
2 Answers
Jason Perocho
Jason Perocho
Amperity SVP, Head of MarketingDecember 21
Let's pull back from this question because it does not provide a great premise to build on. Every for-profit business has the same objective of making money profitably. Making money profitable can be further subdivided into business metrics around acquisition, which can be further subdivided into......Read More
410 Views
3 Answers
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be included in decisions such as launches, campaigns, sales motions, pricing, web changes etc. Information you need in this could be: ......Read More
1798 Views
6 Answers
Jeff Beckham
Jeff Beckham
Gem Head of MarketingMay 6
Every enterprise sales rep wants to sell more, faster. The most valuable PMMs I’ve worked with are experts on their product, market, customers, and competition. Individual sales reps don’t have time to track these things at the level of detail PMMs do, but require smart talking points to be succe......Read More
725 Views
8 Answers
Manav Khurana
Manav Khurana
New Relic Observability Product GMOctober 10
Ultimately, it's about product adoption measured by MAU and product revenue over different time intervals.    To get there, I'd suggest looking at the following metrics with your marketing team: - Unique visitors to your product page (on the marketing site and in your product) day of launch an......Read More
2183 Views
1 Answer
Jekia Ford
Jekia Ford
isolved Product Marketing ManagerFebruary 20
I was actually looking at the same thing and wondering myself. I've been in product marketing for 4 years. Completely self-taught and winging it. I'm hoping some seasoned PMMs answer this question very soon. Have you looked into Product Marketing Alliance? I haven't done their certificate program......Read More
26 Views
2 Answers
Jeff Hardison
Jeff Hardison
Calendly Head of Product MarketingJanuary 10
There are two main ways tech companies make money: - sales-led: a salesperson works with a customer and closes the deal (which was the norm for decades) - self-serve: a customer can manually enter their credit-card information into the product to purchase something, bypassing a human. Self-serv......Read More
487 Views
8 Answers
Roopal Shah
Roopal Shah
Snowflake Head (VP) of Global Sales EnablementJanuary 9
For us the Corp Marketing team is accountable for brand, demand generation, creative, and communication (PR/AR/etc.) along with execution of programs (e.g. project management on campaigns or tradeshow/event work). The content however comes from Product Marketing to deliver in these programs and e......Read More
1566 Views
4 Answers
Indy Sen
Indy Sen
Canva Ecosystem Marketing LeaderJuly 23
It's really the following three functions: product, sales and the greater marketing team. You will regularly interface with these three, and depending on the company will be deeply embedded with product and sales.  undefined [https://i.imgur.com/pVKEG7T.png] The one way I see this changing is......Read More
1399 Views