Product Marketing 30/60/90 Day Plan

4 Answers
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 11
Start with my 30/60/90 day plan. I embark on this process and begin looking for where I can dive in for my quick wins. You never know what scenario you are walking into or which project has suddenly been prioritized when you first start. The key is listening for what people are working on, under......Read More
6709 Views
4 Answers
Horacio Zambrano
Horacio Zambrano
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM AdvisorDecember 4
Definitely product management, to understand the blurry demarcation company to company between those 2 positions such as customer exposure, pricing/competitive analysis and salesforce training. Sales management and CRO, sales ops, marketing functional owners (digital, automation, ops) and custome......Read More
568 Views
8 Answers
Lauren Barraco
Lauren Barraco
Inscribe VP, MarketingDecember 15
Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More
1856 Views
5 Answers
Naman Khan
Naman Khan
Personio Chief Marketing OfficerJuly 7
It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understanding of the customer. There are so many teams that have knowledge & insight into the customer but PMM is in a unique position to ......Read More
1178 Views
4 Answers
Chanel Chambers
Chanel Chambers
Stealth Product Marketing ExecutiveJanuary 18
When I'm taking over a PMM team, my first priority is to understand the individual people on the team, what drives them, what they are good at, and what they think is going well with the business and what is not. I meet with each member of the team and ask some variation on the following: * Wha......Read More
313 Views
14 Answers
Laura Jones
Laura Jones
Instacart Chief Marketing OfficerDecember 8
As you establish a relationship with your Product Manager, it is important to align on expectations. You should understand their needs and pain points and share with them your vision for how PMM can add value to the team. From there, it is often helpful to draft a set of goals that reflect the ou......Read More
3472 Views
2 Answers
Natalie Louie
Natalie Louie
ICONIQ Capital Product & Content MarketingJanuary 11
You can switch from right brain to left brain activities and fire both at the same time. You have to be analytical and strategic, you like art and science, numbers and words. You have to be able to go 1 level deeper than marketers to understand the technology, make sense of it then explain it in ......Read More
866 Views
4 Answers
Mike Flouton
Mike Flouton
GitLab VP, ProductNovember 15

Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time trying to demonstrate something that should be obvious to anyone with a clue. 

1007 Views
4 Answers
Nikhil Balaraman
Nikhil Balaraman
Roofstock Senior Director Product MarketingJanuary 5
* Having been through several of these at a few different companies, the advice I would offer is that for joint-sessions focus on the biggest impact announcements (e.g., new product demos, fireside chat with a major customer w/ Q&A, new company vision/mission, etc.), and make sure to pu......Read More
1018 Views
What framework do you use when assessing a new opportunity at a different company?
Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market
2 Answers
Chris Glanzman
Chris Glanzman
ESO Director of Product Marketing & Demand GenerationOctober 15
Make sure you're optimizing for learning! Ensure compensation is fair but don't optimize for salary yet! This isn't an excuse for companies to lowball you. Realize that you'll have plenty of time to monetize your learnings later, though. Play the long game; optimize for what you'll learn and ho......Read More
315 Views