Product Marketing Career Path

1 Answer
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28
A lot of companies still don't understand product marketing. I often see companies look for PMMs but also ask for them to be demand gen or content writers or brand marketers - and in some companies, if that's what is needed, that is what you do. But the companies that understand the value of good......Read More
4 Views
3 Answers
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingJune 15
* Communication and executive presence (and if in a management role, delegation). * As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!) * In a senior role, your success depends a lot on how well you can communicate......Read More
700 Views
1 Answer
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28
Participate in solving bigger cross-company challenges across the org where your experience can make a difference - for example: pricing & packaging, helping understand churn, digging into win-loss, etc.  The goal is to find areas of opportunity where something is broken or not performing and f......Read More
4 Views
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
1 Answer
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28

The skill that matters most - no matter what level of experience or whether you are in b2b vs b2c is - storytelling! To be a great PMM you have to be good at telling stories.

4 Views
4 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BJanuary 23
Go beyond the title. Look for the experience and skills you need. Product Marketing can be many things so a title can even be misleading. So look for skills - here are some ideas: Management Consultants (Mckinsey, BCG, Bain) can be a great profile - they have the business analysis and data ana......Read More
165 Views
3 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BJanuary 23
Product Marketers dream of having a seat at the table but are spread too thin and have a hard time proving their value. Product marketers often don't know the business and don't know what the business's priority is. They focus too much on "stuff" and "process" Product Marketers want to have......Read More
160 Views
2 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BJanuary 24
"How to eat an elephant?" "one bite at a time" That's how to approach when thinking about a Market. The question then is, where are you going to bite? First you need a good understanding of the market: * who's going after what customers/personas * how they position themselves * dynamics......Read More
242 Views
8 Answers
Liz Tassey (she/her)
Liz Tassey (she/her)
Blueocean.ai VP of MarketingJuly 8
I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what they wanted, they would have said faster horses" - maybe Henry Ford I dont think it's an either-or answer. Data is obviousl......Read More
784 Views
11 Answers
Swaroop Sham
Swaroop Sham
Wiz Group Product Marketing Manager - (CIAM / API Products)April 29
With so much at stake, a lot can go wrong when trying to influence the product roadmap. When tensions run high, PMMs might risk their most important relationship by: Not providing Sufficient Quantitative and Qualitative data. Most PMs are data-informed and driven. Insufficient quantitative and q......Read More
1120 Views
8 Answers
Lauren Barraco
Lauren Barraco
Inscribe VP, MarketingNovember 17
This is a great question. I have a few rules that we try to live by for our comms:  1. Make it short, sweet, and to the point!  2. You shouldn't expect your sales team to read every word, so make sure to use bold, underline, colors for items that are most important.  3. Build a cadence - ......Read More
394 Views