Product Marketing - Product Marketing Career Path Tags

Communities

Product MarketingProduct ManagementDemand GenerationRevenue OperationsSalesCustomer Success

Product Marketing Career Path

Should product marketing decisions be data-driven or more so data-informed? Should PMMs lead with intuition and use data to back up their assumptions?

10 Answers

In today’s market there seems to be a blend of demand gen and product marketing. What are you seeing in the market today?

2 Answers

When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?

14 Answers

What should be the top PMM skills for a solo marketer in a SaaS startup?

2 Answers

What are the critical skills required to succeed in Product Marketing at a senior level and what are the failproof way to learn them?

2 Answers

What skills do you think makes someone a more effective inbound product marketer vs outbound product marketer?

1 Answer

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

13 Answers

How do you see the PMM market changing given some of the changes in the market?

3 Answers

How important are brand marketing skills for product marketers compared to analytical skills?

There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.

17 Answers

How did you move into your current management role?

5 Answers

What are your thoughts on specializing as a PMM leader versus branching out to other types of Marketing to set yourself up for exec positions in the furure?

4 Answers

What are notable certifications/courses that could help in advancing a career in PMM?

3 Answers

If you're a weak writer how do you overcome this? Especially since messaging and positioning is crucial in PMM?

6 Answers

What are the top three skills you would focus on for development as a PMM?

4 Answers

For someone working in product marketing, what would you deem most valuable in terms of upskilling to reach the manager level?

5 Answers

When you were mid-level in your PMM career (~10 years of experience), how did you think about your career development? What goals did you have at that time?

1 Answer

I feel like Product marketing is in a similar place where Product Management was 15-20 years ago. With that said, how do you see Product Marketing growing over the next 5 years?

1 Answer

What is the best platform to showcase your work portfolio if you do not have a webpage?

2 Answers

How do you build product marketing emerging talent in your team and make sure you grow your skills?

1 Answer

What objectives did you set for yourself to help develop your career as a PMM?

1 Answer

How do you map the next step once you've hit a certain level where growth slows down?

1 Answer

What do most product marketers get wrong?

1 Answer

Does passive learning like reading or listening to podcasts contribute to developing a product marketing career tangibly?

1 Answer

When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?

1 Answer

What mistakes, failures, or challenges in your career ended up teaching you the most?

1 Answer

What are the specific skillsets to break into a Head of PMM role? How to actively develop them while also taking care of operational, everyday tasks as a senior PMM in a relatively small team?

1 Answer

What are some suggestions or tips for how to segue in product marketing?

I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me.

1 Answer

How to quickly build credibility as a new PMM on the team/in the company?

1 Answer

How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?

19 Answers

What skills are necessary for becoming a Director of Product Marketing

1 Answer

How do you know you're ready to move from PMM to Senior PMM

1 Answer

How can individual contributors in PMM position themselves for a lead PMM role?

1 Answer

In a company in which GTM, product launches, and roadmaps have until now been handled by C-level execs, how should product marketing "break in" to try to influence and get involved?

1 Answer

I currently work in marketing (GTM) and want to move into a product marketing role, but my manager is intentionally making it difficult for me because he doesn't want me promoted out from under him... Any advice?

2 Answers

What does a product marketing career path look like and what are the core TRANSFERABLE competencies that are required for each level as your career advances?

1 Answer

In your opinion, what type of background or experience is more valuable: a scrappy startup where you build the product marketing team (i.e. leadership opportunities) from scratch or a more established company/larger team where you are perhaps more entry or mid-level?

2 Answers

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

8 Answers

Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? Thanks

4 Answers

How do you navigate a large company to ensure others know your work, no matter what level you are at?

Sometimes you can't depend directly on your manager.

3 Answers

What's your best product marketing 30-60-90 day plan to make a big impact?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

29 Answers

What's the most important lesson you've learned in your career as a PMM?

1 Answer

What are best practices for developing your career if you're the only PMM at a company?

1 Answer

What is your superpower product marketing skill in that is a differentiator?

I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.

5 Answers

How would you recommend Product Marketing Managers improve their messaging skills?

17 Answers

What skills do you consider most important to transition from PMM to Sr. PMM?

4 Answers

What are some helpful tips for writing email communications to the sales team?

11 Answers

What core skills should new product marketing managers learn first?

I'm new to PMM. What should I learn first to ground me in the foundation of PMM.

2 Answers

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

5 Answers