Product Marketing
Product Marketing Career Path
Product Marketing Career Path
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 5y
The short answer is it depends.
No, I am not being evasive. Let me explain...
Product Marketer in my opinion is like the CEO of a product. Just like a CEO, has to do ...
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1 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
First, start with data-driven positioning. Who are you in the marketplace? Where are you heading or trying to become? How do you think your competitors are moving in the ...
532 Views
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Super important question 🙌
Cross-functional collaboration happens much easier when teams have shared KPIs, OKRs, or North Stars.
To be honest, those goal-setting framew...
350 Views
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
Dropbox VP, Head of Product Marketing • 4y
The best competitive research I've seen goes beyond the competitor's website, press releases and YouTube videos. They might include competitor customer interviews and tai...
3274 Views
HeyGen Head of B2B Marketing • 1y
This can be tricky, especially if cross-functional leaders and stakeholders have never worked with a PMM team in past roles. So, I’d emphasize educating the organization ...
1834 Views
Upcoming AMAs
Ting VP of Marketing • 5y
This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea...
9827 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 4
Leher, Jeff, and Irina covered the content creation side well. Where I've found AI changes the game more meaningfully is in collapsing the research-to-insight cycle at th...
148 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 3mo
I’d add that the most important skill PMMs need to double down on in an AI-heavy world is judgement.AI is great at spotting patterns and drafting first passes. Where PMMs...
269 Views
How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • Apr 28
There’s a middle ground here that I’ve found works well in product marketing.I wouldn’t rely on one static CV, but I also wouldn’t rebuild it from scratch for every role....
150 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
It's a legit question though I need more context to give you specific feedback. When you say 1st interviews, I assume you mean with the recruiter rather than the hiring ...
2469 Views
Close Head of Product Marketing • 3y
A few flags that I look out for are outlined below that separates a good candidate from a great one.
Failure to be concise. As a product marketer, one of the key charac...
1150 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 1y
Product Positioning - This is the most important skill you can possess/understand as a PMM. It drives everything else, and nothing else works when this is wrong.
Messagi...
1080 Views
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Fivetran VP Product & Portfolio Marketing • 4y
We are a slack heavy company. So we have our own announcement channel for all things Marketing that I actually started so that we could share our updates!
We also do qu...
868 Views
Disruptive Consulting Group Product Marketing Leader (Director / VP) | Defining Narrative & GTM for B2B SaaS | Driving Adoption & Revenue | Formerly Oracle, Zendesk, Genesys • 1mo
Most “stubborn” sales leaders aren’t difficult.They’re trying to win deals.If they’re using their own messaging, it’s a signal:What we gave them isn’t working.So don’t en...
219 Views
Toast Chief Marketing Officer • 4mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...
14335 Views
How does an MBA help you in your product marketing career? Is an MBA necessary to advance in PMM in 2025? Why or why not?
I’m curious why so many Sr. PMM job postings use the words “MBA preferred” in their job descriptions, yet almost 30+ PMMs I’ve talked to say that an MBA is not necessary to advance in your career. For those who have an MBA, why did you pursue it, has it helped you advance (and in what way - $$, title, opportunity), and what were the trade offs of going full time (assuming you went full-time) while putting your career on hold? Thanks for your (relevant) insights.
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
I have a Duke MBA, and my honest answer is: it was valuable but not in the ways the job postings imply.The MBA didn't teach me positioning, messaging, or how to build a c...
234 Views
ServiceNow Senior Manager, Product Marketing — AI | Formerly Dropbox, SalesForce • 3mo
Assuming you're already working as a digital marketer, the best thing to do is talk to an existing PMM at your company.To get to my first PMM job I did exactly the below:...
166 Views
Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 2mo
The specific panel composition I would recommend will depend highly on your company stage / scale. For example, when I led Product at a Series A company and was hiring ou...
248 Views
Operating Partner at M & A • 3mo
As a writer myself, it was very difficult to pivot to a marketing role. Writing is about nuance, making a narrative, feeling, emotion, slowness. It's an artistic craft th...
190 Views
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 3mo
There are several skills that help Product Marketers excel in their careers - helping them reach the coveted Head of Product Marketing and even CMO positions. These are: ...
286 Views
Zendesk Director of Product Marketing | AI • 3mo
I really appreciate this question because it’s more common than people admit, and I’ve seen a lot of PMMs navigate it at different points in their careers. Here are a few...
1303 Views
Zendesk Director of Product Marketing | AI • 3mo
At the PMM level, your scope tends to be fairly clear - owning a defined area, set of deliverables, specific launches. As you move toward more senior roles, the lines sta...
1270 Views
Zendesk Director of Product Marketing | AI • 3mo
I see the most in-demand PMMs as the ones who can usually make hard situations feel more manageable for everyone around them.These are the people teams turn to when thing...
1258 Views
Zendesk Director of Product Marketing | AI • 3mo
This is one of the biggest transitions in a PMM career because it’s where your impact starts to show up beyond individual projects and into the business itself.I’ve seen ...
1272 Views
Zendesk Director of Product Marketing | AI • 3mo
Typically when I’m evaluating PMMs, what stands out most is the way someone thinks versus a list of tactics they own. I pay close attention to whether someone can clearly...
1273 Views
Zendesk Director of Product Marketing | AI • 3mo
For me, the most meaningful benchmarks in a PMM career have always been about trust and scope (vs titles or years of experience), but I’ve learned they also change over t...
1411 Views
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
The role of a product marketer is very different in every company. Still, I believe you shape up the position in your organization - the strengths, interests, and passion...
1257 Views
HiredScore Head of Product Marketing • 3y
Would you rather answer the question "how" or "why"? In my opinion, product managers are more apt to answer the "how" and product marketers are more apt to answer the que...
342 Views
Salesforce Product Marketing Director | AI, Data & Apps Portfolio • 3mo
Having worked on both sides of the Sales-PMM fence, I've watched alignment die between good intent and Sales readiness. Most sellers won't read a full research report. Th...
1701 Views
Salesforce Product Marketing Director | AI, Data & Apps Portfolio • 3mo
Career blockers are tricky and some are more in your control than others. Focus on what you can control, and for the rest do your best but have a backup plan. What you CA...
1839 Views
How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network?
I'm trying to break into a PMM role after 5 years of performance marketing and branding (1 of which was in a MM role with a heavy product focus).
I'm unsure if I should spend more time networking or cold applying here in the Bay Area.
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 3mo
From a hiring manager’s side, it’s rarely either networking or cold applications – it’s the combination that works.When I’ve hired PMMs, I usually start by asking my netw...
170 Views
How would you approach this product marketing interview assignment?
I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest:
As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks.
For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies.
I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages
HiredScore Head of Product Marketing • 3y
I often find these assignments are about your approach to problem solving, positioning, and alignment rather than the work you actually produce. This is how I evaluate ca...
822 Views
What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.
Product Marketing Consultant | Formerly Salesforce • 1y
What does "Product Marketing Lead" mean at your company? Titles aren't the same everywhere, so it's important to understand the expectations your manager and your company...
4628 Views
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 5y
I go back to ensuring that the team structure is aligned to business objectives and associated KPIs. My company does have aggressive sales, customer satisfaction, and pro...
3608 Views
Confluent Vice President, Product Marketing • 4mo
Limit how many variables you change at once - if you can't stay at your company, stay in your domain.When trying to make a career change, consider how many variables you'...
353 Views
Confluent Vice President, Product Marketing • 4mo
Focus on creating value for users first, which becomes a selling point for monetized customers.In cases where one persona is the user and another is the monetized custome...
356 Views
Carta Vice President Product Marketing • 4mo
Gaining diverse experiences is valuable, especially if you aspire to become a CMO.I think gaining diverse experiences is smart, both for your own exploration and for care...
316 Views
Carta Vice President Product Marketing • 4mo
FMCG experience remains valuable for product marketing roles if candidates demonstrate the right mindset.I don't think FMCG experience has lost its value at all. Based on...
306 Views
Motive VP | Product and Brand Marketing • 4mo
The focus on positioning and messaging depends on the product's lifecycle stage.It's difficult to give a specific percentage because it depends on what phase your product...
320 Views
Confluent Vice President, Product Marketing • 4mo
AI is dramatically improving research efficiency and enabling PMMs to build technical demos.While I don't think we should automate everything or have all content produced...
325 Views
Motive VP | Product and Brand Marketing • 4mo
Staying at one company can be beneficial if you're still learning and increasing your impact.I don't regret my eight and a half years at Square - it was a career-defining...
320 Views
Confluent Vice President, Product Marketing • 4mo
Being strategic about saying yes to opportunities outside my core role accelerated my growth.While product marketers often hear advice about learning to say no because th...
329 Views
Carta Vice President Product Marketing • 4mo
I hire both inbound and outbound product marketers with different skill requirements for each.I have two flavors of product marketers on my team: inbound and outbound. Fo...
308 Views
Confluent Vice President, Product Marketing • 4mo
Customer-facing roles, product management, content marketing, and communications roles transfer well to product marketing.People who have been in customer-facing roles an...
287 Views
Carta Vice President Product Marketing • 4mo
I started my career in consumer packaged goods (CPG) as a brand manager after graduate school.There's a myth in Silicon Valley that tech companies started the function of...
279 Views
Confluent Vice President, Product Marketing • 4mo
Know your customer and know your space deeply.My first product marketing manager gave me this advice that has stayed with me throughout my career. As a product marketer, ...
299 Views
Motive VP | Product and Brand Marketing • 4mo
A great PMM creates a tight feedback loop with product teams and demonstrates ownership of product metrics and outcomes.While a good PMM handles the basics of product lau...
317 Views
Notion Head of Enterprise Product Marketing • 4mo
I would say anchor your move in a domain where your current experience is already credible. For an ad agency account manager, that often means PMM roles tied to ads produ...
1138 Views
Notion Head of Enterprise Product Marketing • 4mo
At senior IC levels, a PMM who wants to continue to grow usually means one of two things: either going deeper into a PMM-adjacent specialty, or going broader into a funct...
1084 Views
Notion Head of Enterprise Product Marketing • 4mo
The market has tilted more hybrid again in the past few years, especially for buzzy AI-native startups that concentrate talent in the Bay Area a small handful of other ci...
1101 Views