Product Marketing Career Path

19 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 9
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More
914 Views
3 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
PandaDoc Advisor & Investor | Product Marketing Expert | B2BJanuary 23
Ask yourself (and research): * What is the question they are trying to answer now and why now and not later/before. * What needs to happen to move to the next stage - what information/knowledge does the prospect need Along the journey, the prospect will know more about you, trust you......Read More
180 Views
4 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
PandaDoc Advisor & Investor | Product Marketing Expert | B2BFebruary 6
It all depends on priorities and business goals. User will be key in: * working with product on features and how to communicate value, from launch to adoption * product adoption: understand and drive adoption at the user level * On acquisition/expansion, if they influence buying decision......Read More
243 Views
How do you manage people who don't necessarily report into you?
This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
10 Answers
Dana Barrett
Dana Barrett
Tremendous VP of MarketingOctober 15
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I have found three things work really well in managing without authority. They are all hard and take time, but they are effectiv......Read More
22651 Views
4 Answers
Holly Xiao
Holly Xiao
Drift Director of Product MarketingJanuary 12
I don't think this is critical. But it doesn't hurt to have one if this is something that interests you! For most interview processes, we'll ask for work examples or have a homework assignment. So if you already have an online portfolio linked from your resume, that could save us a step. If......Read More
789 Views
2 Answers
Joe Goldberg
Joe Goldberg
Vanta Director of Product MarketingJanuary 30
In a typical enterprise SaaS startup, new features come fast and furious so scale is key for building content around them. Start with internal enablement (slides) on tier 1-2 features at Alpha, and all features at public beta or GA. Update as features move through stages. This internal material o......Read More
488 Views
3 Answers
Joe Goldberg
Joe Goldberg
Vanta Director of Product MarketingJanuary 30
* When building it, of course lean heavily on sales feedback, including how the best sellers pitch. Ask to see any custom decks they use. * Do not forget the goal of FM deck is mostly do discovery/qualification + generate enough interest to get to second meeting (not close a deal!). So ......Read More
436 Views
3 Answers
Joe Goldberg
Joe Goldberg
Vanta Director of Product MarketingJanuary 30
I have seen this where an inferior company copies you and plays unethical. They copy your web site messaging, they have similar-sounding case studies, they have fake/good G2 reviews, they have fake LinkedIn followers, etc. And they undercut you on price. Problem is buyers at first glance see no d......Read More
439 Views
3 Answers
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be included in decisions such as launches, campaigns, sales motions, pricing, web changes etc. Information you need in this could be: ......Read More
1849 Views
1 Answer
Teju Shyamsundar
Teju Shyamsundar
Okta Director, Field Solutions MarketingFebruary 15
This is a really hard question as it varies from company to company, and your specific situation within that company. The short answer and what's worked for me is - 1. Be willing to do the things that others won't do 2. Prioritize execution over strategy a combination of those two things......Read More
324 Views