Product Marketing Career Path

How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
8 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPJune 4
It happens to all of us. As with any type of job interview, practice helps. Additionally, before you sit down to practice you should be using your PMM skills.  Jot down on paper your answers to these questions. * Who is the buyer/company? * What is their decision criteria? * What is the......Read More
1062 Views
2 Answers
Ben Geller
Ben Geller
You.com Director, Product MarketingFebruary 13
One of the biggest struggles I've seen for PMMs is explaining the role and the value we create to team members who have never worked with PMM before. If you encounter this challenge, here's a simple framework I've found helpful: Elevator pitch: Product Marketing’s superpower is being the “Voice ......Read More
643 Views
2 Answers
Candace Marshall
Candace Marshall
Zendesk Senior Director, Product MarketingMay 8
In large companies, you can make your mark as a PMM through alignment and relationships. Firstly, it's important to ensure your work directly aligns with the company's goals and objectives. Start by familiarizing yourself with your business unit's OKRs (objective key results). For example, if you......Read More
1249 Views
2 Answers
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
As a product marketer, the top three skills I use are: * Being curious and not being afraid to ask questions: Curiosity is so critical for product marketers, especially when it comes to the products and features that we're responsible for. The more you understand about your area, the b......Read More
1299 Views
4 Answers
Vidya Drego
Vidya Drego
SmithRx VP of MarketingJanuary 19
I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird, from the Product Marketing Alliance, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you ......Read More
6805 Views
16 Answers
April Rassa
April Rassa
Aventi Group Product Marketing ConsultantSeptember 28
Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a message down to it’s essence and packaging words in a way that will be accepted by a specific group of people. A PMM should write wi......Read More
1638 Views
13 Answers
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career CoachNovember 19
The ideal candidate will have both but that’s often not possible. For me personally, I think the soft skills are far more important. Especially at the more junior and even mid-management levels, the hard skills can be taught. The soft skills are much more difficult to teach. As an executive, you......Read More
1051 Views
10 Answers
Lauren Barraco
Lauren Barraco
Inscribe VP, MarketingNovember 17
This is a great question. I have a few rules that we try to live by for our comms:  1. Make it short, sweet, and to the point!  2. You shouldn't expect your sales team to read every word, so make sure to use bold, underline, colors for items that are most important.  3. Build a cadence - ......Read More
401 Views
2 Answers
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28
Participate in solving bigger cross-company challenges across the org where your experience can make a difference - for example: pricing & packaging, helping understand churn, digging into win-loss, etc.  The goal is to find areas of opportunity where something is broken or not performing and f......Read More
483 Views
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
3 Answers
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28

The skill that matters most - no matter what level of experience or whether you are in b2b vs b2c is - storytelling! To be a great PMM you have to be good at telling stories.

448 Views