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Product Marketing
Product Marketing Career Path

Product Marketing Career Path

Should a product marketing manager be a SaaS startup's first hire, and why?
7 Answers
How should Product Marketing and Product Delivery work together
1 Answer
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
11 Answers
How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?
18 Answers
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
7 Answers
What is the first item on your agenda during your very first meeting with your new PMM team?
5 Answers
What might a 30-60-90 day plan look like for a Jr. PMM as they're being introduced to product marketing and coming up to speed on the company itself?
2 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
28 Answers
You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?
10 Answers
What are some examples of "quick wins" you should aim for in the first 90 days?
5 Answers
What questions should you ask during your one-on-ones with the engineers and sales team during your first month at the company?
4 Answers
If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?
3 Answers
How do you approach the task of defining a new launch KPIs when you are a new hire yourself?
1 Answer
Ahead of getting to the 30/60/90 day plan, what background have you see Jr. PMMs coming from that could make them most successful in the role?
This is in terms of building out a team from being a solo PMM to adding an additional Jr. PMM.
2 Answers
What are your top 3 methods for conducting effective competitive research?
12 Answers
How are you leveraging AI in product marketing?
2 Answers
What are some of the key moments that shaped your success as a product marketer?
What type of experience is critical to grow in a product marketing career?
1 Answer
Any tips for how you can position yourself as a more strategic player in a larger organization?
1 Answer
Do you think it's more important for mid-career PMMs to double-down on their strengths, or shore up their weaknesses? Can you share why, and an example of how you've done so?
1 Answer
What are some critical skillsets that are important to building your career in Product Marketing?
1 Answer
If you’re looking to break into product marketing, is it helpful to have an advanced degree like a Masters Degree in Marketing or an MBA?
1 Answer
I have six years' experience in marketing and four as a PMM. I am currently looking for my next challenge as a PMM and I keep failing the interview. As a result, I wonder how and what I should do in order to prove my value and pass my assignments.
In addition to the background check and research, I spend a full work day (more than 9 hours) on the home assignments. Should I take a course? Do you have one you recommend? It would be great to have a mentor to guide me and to brainstorm with.
1 Answer
Hi , Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ?
1 Answer
How can one get 1-2 projects to prove to potential employers that they can do the job of a Product Marketer when their background is in growth marketing?
1 Answer
How do you see the PMM market changing given some of the changes in the market?
1 Answer
What are the top 2-3 skills that you'd recommend for someone who is new to Product Marketing?
1 Answer
I'd love to make the jump from consulting into product marketing, and would love any advice you have for making that transition. How would you suggest showing that my skills are transferable to product marketing?
1 Answer
As a hiring manager, what are you looking for in a product marketing manager?
2 Answers
How do you think about balancing your time between meetings, emails, and work that needs to be done with relationship building and even trying to ensure you still have personal time?
1 Answer
How would you advise a recent university graduate to break into product marketing?
I am a Psychology student about to graduate in a few months, and am looking for insight into how I can grow skills relevant to product marketing and look for experience.
1 Answer
What does the first day as a product marketing manager look like?
what should i do and what should be expected
2 Answers
How have you found success building influence as a PMM?
1 Answer
What level of hard/technical skills should someone aim to develop to thrive in product marketing?
5 Answers
How do you find mentors or support in your career for challenges that you may face?
1 Answer
What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.
2 Answers
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part. I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
1 Answer
What are the top three qualities of star PMMs?
1 Answer
How do you balance the research, content, and GTM needs?
1 Answer
How do you drive alignment across the exec team on messaging
21 Answers
How do you retain good talent, especially when Product Marketing role are in such high demand across the industry
12 Answers
What is the career path for a Marketing Manager with 5 years of experience transitioning into Product Marketing? What skill sets are required, and what trusted resources can aid in this transition? Additionally, will my marketing experience be considered, or will I be treated as a fresher?
1 Answer
I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?
I am staying at the same company as I transition from Content to Product Marketing. There hasn't been any form of Product Marketing in the past so this would be a new initiative. I would like to get started on the right path in order to build a great Product Marketing foundation.
1 Answer
What does your product management team expect out of your product marketers in product meetings, and how do you measure if your team is delivering this effectively to your product management team?
5 Answers
What do you look for when someone on your team wants to make the move from an individual contributor to a people manager?
2 Answers
What are the top skills that have helped you achieve your current position?
1 Answer
What is the difference between a director and senior director of product marketing?
1 Answer
What are potential career paths after Product Marketing?
I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?
3 Answers
How did you start your career in product marketing?
2 Answers
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
16 Answers
How critical is a cover letter and/or portfolio when applying to new PMM roles?
2 Answers
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