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Product Marketing Career Path
What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Do you ask candidates to do case studies / homework as part of the application process? What are you looking for and what tips would you share with candidates?
Which materials/key points/key themes you work on for them to know how to show your tool is better that the competitors'?
Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?
How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help?