AMA: Adobe Sr. Director, Revenue Operations, Shirin Sharif on Stakeholder Management

The ultimate measure of success is whether the sales team I partner with is hitting its targets. My job is to make my team is working on initiatives in support of that sa...

I always structure my team to match the sales team structure that we are partnering with. For example, if I am mapped to the Sales VP, my direct reports should be mapped ...

Stakeholders should be aligned to shared goals or priorities. I like to work together with my sales leaders to formulate and share those priorities and come up with succe...

I like to align on roles for decision making before a project / initiative starts. The RAPID or DACI frameworks provide great structure to map out the decision makers. If...

Let's acknowledge the tension and figure out the root causes and solutions together. Maybe it requires an offsite or working session to dig in? Based on my experience, t...