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Shirin Sharif

Shirin Sharif

Sr. Director, Revenue Operations at Adobe

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Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 3y

The most common career paths I've seen are for Rev Ops managers to move up the ranks within their orgs or move into Sales orgs, or less commonly, move into product orgs.  The easiest transition is to take on more scope within the revenue Ops org, eg regional to global or taking on more sub functions.  For managers looking for something a bit more different or wanting to start a CRO or COO career path, transitioning to sales manager / sales leader roles can also be possible. It's a good way to "o ...Read More

12,177 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 3y

My answer is actually not revenue ops specific. But here are my answers: 1) Growth- the rising tide lifts all ships. The higher the growth rate, the more opportunities you will have to scale the business and grow your career in parallel.  2) People / culture - make sure you like who you are working for / with and how work is being done  3) Role - what exactly will you be doing? Is this aligned with your skillset / strengths / interests? 4) Industry - tech vs. non tech / actually product function ...Read More

8,885 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 3y

Titles mean different things at different companies, so I'll answer the question more along the skills you need to be promoted to more senior roles within revenue Ops.  The big skill is the ability to think big and think ahead. It's very easy to spend your entire week or month fire fighting as a line manager. As you grow your role and scope, you need to allocate time to think about the future and innovate. How can the company accelerate growth? Reduce costs? How does the team further the goals o ...Read More

7,411 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 3y

The hard skills are table stakes: ability to analyze data and turn data into insights The most important soft skill, and the x-factor in my opinion, is having a thick skin. This is a thankless role at times, where you get blamed when things are wrong but get minimal or no credit when the sales team is on track. It takes a certain type of personality to be okay with that.  Other important soft skills are around stakeholder management, cross-functional collaboration, and executive presence. You'll ...Read More

6,557 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 3y

I always ask questions related to a business problem that I am trying to solve, in order to assess hypothesis-driven, structured problem solving and quantitative reasoning / analysis. An example would be "How would you determine the cause for increased churn in the business?". I want to see how candidates think through the various drivers and how they would test their hypotheses to come up with an answer. Bonus points if it's an actionable driver that can actually reduce churn (as an example). 

6,310 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 1y

I always structure my team to match the sales team structure that we are partnering with. For example, if I am mapped to the Sales VP, my direct reports should be mapped to her direct reports, likely not with a 1:1 ratio, but that helps determine reporting lines.

I also like to have a person or sub-team reporting to me that can help look across the org to manage shared processes and functions and ensure that we are not duplicating efforts across the sales verticals.

874 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 1y

The ultimate measure of success is whether the sales team I partner with is hitting its targets. My job is to make my team is working on initiatives in support of that sales goal, i.e. identifying gaps to goal and what’s required to close them. My next success measures are usually related to innovation and scale for the business. So I set a joint goal with my sales leader and/or operations leaders to drive more growth in the business or scale processes to minimize manual work from my team or sal ...Read More

830 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 6mo

I would focus on the key skills to be successful in the role:

  1. Analytics - what are examples of you using data to turn analysis into insights and action?

  2. Cross functional collaboration - have you worked in teams with members that have different incentives or ideas that you have to reconcile?

  3. Work ethic / perseverance - how will you work hard to get stuff done?

811 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 1y

Stakeholders should be aligned to shared goals or priorities. I like to work together with my sales leaders to formulate and share those priorities and come up with success metrics for each goal. My team will ideally come up with the goals across their given sales teams so we all know what we are aiming for.

Cross-functional partner team should also know how they are contributing to the goals, e.g. how many MQLs does it take to get to our sales target, as a marketing goal.

742 Views
Shirin Sharif
Shirin Sharif

Adobe Sr. Director, Revenue Operations • 1y

I like to align on roles for decision making before a project / initiative starts. The RAPID or DACI frameworks provide great structure to map out the decision makers. If the project has already begun, it's still not too late to propose a DACI framework and align on that with fellow leaders and team members. It's best to get the roles aligned on agnostic of the actual decisions you need to make, to avoid making it personal or political. My general rule of thumb is that the sales leader is usuall ...Read More

717 Views
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