Ignacio Castroverde

AMA: Cisco Senior Director, Global Virtual Sales Strategy and Operations, Ignacio Castroverde on Revenue Ops KPIs

January 31 @ 10:00AM PT
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
First and foremost, whatever the OKRs you choose need to check two basic principles in my opinion:1.Alignment with Business Objectives: Each OKR has to be directly tied t...
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
An often-overlooked but crucial KPI for Revenue Operations teams is Customer Success and Engagement Metrics, particularly post-sale. While many RevOps teams are adept at ...
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615 Views
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
In my perspective, Rev Ops is an overarching framework that covers the entire sales cycle, encompassing everything from lead generation to customer retention and expansio...
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570 Views
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
Determining the right metrics for Revenue Operations (RevOps) accountability cannot be seen as just a routine task; it's should be a foundational process that can signifi...
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558 Views
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
When it comes to selecting KPIs, one of the biggest traps teams can fall into is committing to metrics that fail to pass the crucial "so what" test, don't drive specific ...
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1153 Views
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
When selecting KPIs for Revenue Operations (RevOps), it’s essential to pass each potential metric through the “so what” test, ensuring it aligns with our organisational g...
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520 Views
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
Entering a new market is inherently uncertain, but I think that by combining a thorough market research, a flexible and iterative approach, local insights, and collaborat...
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526 Views
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Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office2y
Establishing a Revenue Operations function in an existing business structure, especially as the first hire in this area, is a significant undertaking, as it would involve...
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686 Views
2 requests