Ignacio Castroverde
Senior Director, Global Virtual Sales Strategy and Operations, Cisco
Content
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
When constructing and evaluating our data and reporting stack, we always try to follow a structured approach to ensure that we have a robust, scalable, and efficient system in place. Here are some of our guiding principles: 1. Define Clear Objectives: - Understand what we want to achieve with o......Read More
1607 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
Customizing RevOps reports for various departments and management levels is crucial for ensuring the information is relevant and actionable for each audience. Here’s how I approach this task: 1. Understand Audience Needs: I start by thoroughly understanding the specific needs, goals, and challen......Read More
1054 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
Ensuring that RevOps reports are actionable and drive strategic decisions requires a thoughtful approach. Here’s how I do try to ensure our reports meet these criteria: Focus on Key Performance Indicators (KPIs): I emphasize the importance of centering our reports around crucial KPIs that are di......Read More
1035 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
Leading sales leaders to make data-driven decisions involves a combination of education, communication, and providing the right tools. Here’s how I approach it: Building Trust in Data: It’s essential to demonstrate the reliability of the data and the tools we use. My team ensures that our data i......Read More
1032 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
RevOps reporting is a critical component of business strategy, but it is often misunderstood. Here are some common misconceptions and how I do try to address them: 1. More Data Equals Better Insights: There’s a common belief that the more data included in a report, the more valuable it will be. ......Read More
1031 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
Leveraging predictive analytics is crucial in identifying opportunities to enhance revenue performance and operational efficiency, and now this whole thing has become even more relevant with the eruption of generative AI as a way to complement and enhance any of the previous AI based predictive a......Read More
776 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
In our RevOps dashboards and reports, we focus on key metrics that provide a comprehensive understanding of our revenue operations and overall performance. Here are a few that I'd suggest to start with: 1. Sales Pipeline Velocity: We closely monitor how quickly opportunities progress through our......Read More
771 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
Balancing urgent reporting needs with limited time is indeed challenging and part of the day-to-day of any RevOps leader. My strategy includes few things that I find they have a lot of common sense: Prioritization: I'm stating the obvious, but everything starts with this. In a data-saturated env......Read More
768 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • October 26
Establishing a strategic voice goes hand in hand with providing valuable insights through reporting. Here’s how I ensure that my team and I play a more strategic role in the organization: 1. Proactive Insights: Instead of just reporting on what has happened, we analyze trends and provide forward......Read More
736 Views
Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and Operations • January 31
First and foremost, whatever the OKRs you choose need to check two basic principles in my opinion: 1.Alignment with Business Objectives: Each OKR has to be directly tied to the broader goals of the organisation, ensuring that the efforts in RevOps contribute tangibly to the company's overall suc......Read More
593 Views
Credentials & Highlights
Senior Director, Global Virtual Sales Strategy and Operations at Cisco
Top Revenue Operations Mentor List
Revenue Operations AMA Contributor