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AMA: Clockwise Head of Revenue Operations, Ana Rottaro on Establishing the Revenue Ops Function
January 10 @ 9:00AM PST
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Clockwise Head of Revenue Operations, Ana Rottaro on Establishing the Revenue Ops Function
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Ana Rottaro
Clockwise Head of Revenue Operations • January 11
Revenue operations demands a wide skill set that leads to a wide range of tasks as well as demanding career ladders. Additionally, revenue operations has the propensity to become low autonomy due to its nature in assisting numerous teams. Managing these challenges is essential to retaining top re......Read More
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Ana Rottaro
Clockwise Head of Revenue Operations • January 11
If you’re the first revenue operations manager, I recommend identifying key revenue operations initiatives the company needs, prioritizing them, and then organizing projects and measuring tasks against that. Here’s how I did it: 1. Create a set of questions to ask the heads of all go-to-market......Read More
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Ana Rottaro
Clockwise Head of Revenue Operations • January 10
Days 0-30: Discovery and Reporting 1. Go through the process of understanding necessary RevOps initiatives as noted in the question “What's your framework to prioritizing needs/deliverables when you're the first revenue operations manager at a company establishing the function?” 2.......Read More
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Ana Rottaro
Clockwise Head of Revenue Operations • January 11
RevOps has a place early on because it can measure whether your attempts are working and save you resources spent going in the wrong direction. However, sometimes it’s good to let a sales team of 1-3 run a bit loose at first with a few simple processes for the documentation of contracts. Peopl......Read More
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Ana Rottaro
Clockwise Head of Revenue Operations • January 10
Aligning on the definitions in the awareness to revenue funnel and transparency are the most important factors in making sure shared KPIs are successful. If teams understand the definitions, they know what to expect from each other in terms of deliverables and they can share responsibility if cha......Read More
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