Ana Rottaro

Head of Revenue Operations, ClockWise

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Clockwise Head of Revenue Operations, Ana Rottaro on Marketing / Revenue Ops Alignment

May 28 @ 10:00AM PST

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What's your framework to prioritizing needs/deliverables when you're the first revenue operations manager at a company establishing the function?

Ana Rottaro

Clockwise Head of Revenue Operations • January 10

If you’re the first revenue operations manager, I recommend identifying key revenue operations initiatives the company needs, prioritizing them, and then organizing projects and measuring tasks against that. Here’s how I did it: 1. Create a set of questions to ask the heads of all go-to-market......Read More

1867 Views

How do you think about your first 30/60/90 day goals when coming in as the Head of revenue operations in a startup that didn't have revenue operations before?

Ana Rottaro

Clockwise Head of Revenue Operations • January 10

Days 0-30: Discovery and Reporting 1. Go through the process of understanding necessary RevOps initiatives as noted in the question “What's your framework to prioritizing needs/deliverables when you're the first revenue operations manager at a company establishing the function?” 2.......Read More

1585 Views

What's the earliest stage a startup should consider hiring a revenue operations manager?

Ana Rottaro

Clockwise Head of Revenue Operations • January 10

RevOps has a place early on because it can measure whether your attempts are working and save you resources spent going in the wrong direction. However, sometimes it’s good to let a sales team of 1-3 run a bit loose at first with a few simple processes for the documentation of contracts. Peopl......Read More

1147 Views

How do you coordinate and work cross functionally with the demand generation/sales team to create commonly shared KPIs?

Ana Rottaro

Clockwise Head of Revenue Operations • January 10

Aligning on the definitions in the awareness to revenue funnel and transparency are the most important factors in making sure shared KPIs are successful. If teams understand the definitions, they know what to expect from each other in terms of deliverables and they can share responsibility if cha......Read More

974 Views

How do you retain good talent, especially when revenue operations roles are in such high demand across the industry?

Ana Rottaro

Clockwise Head of Revenue Operations • January 10

Revenue operations demands a wide skill set that leads to a wide range of tasks as well as demanding career ladders. Additionally, revenue operations has the propensity to become low autonomy due to its nature in assisting numerous teams. Managing these challenges is essential to retaining top re......Read More