AMA: HubSpot Director, GTM Strategy & Revenue Operations, Josh Chang on Influencing the C-Suite

Revenue operations managers get several things wrong when trying to influence the C-Suite: Trying to communicate too many or overly complex topics - these leaders have very little time and are constantly switching context. Pick one or two key takeaways and focus all your effort, content, and communications on those things. Not answering questions accurately and succinctly. If you get a question from someone in the C-Suite in a meeting, it is always okay to say "I will get back to you on that" in ...Read More

My early exposure was around projects where I was working to directly tie work we were doing in the Marketing org to company revenue and lifetime value. It was important to help the company quantify marketing efforts and calculate a true ROI view to help the C-Suite understand how we were optimizing and spending budget efficiently and how we could tie that back to the bottom line. I was given exposure to the C-Suite through this work, gradually learning how to take very technical or complex conc ...Read More