Josh Chang
Director, GTM Strategy & Revenue Operations, HubSpot
Content
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • June 30
This can take many forms, but most paths will require you to demonstrate an analytical and strategic mindset and the ability to translate business questions and needs to technical work, and vice versa. A successful path I've seen is if you have experience in a certain function (Marketing, Sales, ......Read More
1421 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • January 26
Honestly, I believe revenue operations leaders need soft skills more than hard skills. Hopefully they are coming from a background where hard skills like data analysis and visualization and Excel/SQL were needed, but broadening this question out to general skills - data analysis, storytelling, an......Read More
1238 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • January 26
There obviously is not a one-size-fits-all approach here, but the way I think about this boils down to a few things: * Create and foster a culture of learning and collaboration amongst your team, and enable folx to solve interesting problems together without someone constantly looking ove......Read More
837 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • January 26
One of the most important RevOps skills that could be applied across an organization would be familiarity and expertise with data specific to teams that are being supported (i.e. Marketing or Sales). Folx working on those teams are obviously experts in their field, but they don't know what they d......Read More
761 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • January 26
This varies depending on the person, but here are some general ideas! * Try to get a different perspective, if possible from someone who can be neutral, and is familiar with both you and your work and your boss. Depending on your relationship with your boss, sometimes it can be helpful to......Read More
739 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • January 26
After many years focused on demand generation from a Marketing perspective, I realized that I wanted to be part of a team that helped to drive decisions across the whole organization, rather than focused on a specific team or area like demand generation. I also had a data and strategy oriented sk......Read More
671 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • January 26
Sometimes going straight into revenue operations isn't necessarily the best path to be successful in the field. Not to say you CAN'T go straight into RevOps, but I think it can be extremely beneficial to become a subject matter expert in a particular area that you want to support from a RevOps pe......Read More
621 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • June 30
Think about revenue operations as the glue that holds and connects the different parts of the business and aligns them all to the same strategic objectives. You might already have sales, services, and marketing teams, and maybe even operations people embedded within each, but it's likely that the......Read More
620 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • June 30
1. Work closely with your functional teams and leaders across the different go-to-market teams at your company to identify their primary needs and objectives. 2. Within each of those, understand where the gaps are that can be filled by revenue operations. These might include deep d......Read More
615 Views
Josh Chang
HubSpot Director, GTM Strategy & Revenue Operations • June 30
This might be a little controversial, but I think a lot of the multi-touch media mix attribution models you'll see from vendors and companies are supremely over-hyped UNLESS they are actually helping you make different decisions about your Marketing mix and strategy. Don't get me wrong, there are......Read More
583 Views
Credentials & Highlights
Director, GTM Strategy & Revenue Operations at HubSpot
Top Revenue Operations Mentor List
Revenue Operations AMA Contributor
Top 10 Revenue Operations Contributor
Knows About Business Operations, Marketing / Revenue Ops Alignment, Building a Revenue Ops Team, ......more