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Josh Chang

Josh Chang

Director, GTM Strategy & Revenue Operations at HubSpot

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Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

This can take many forms, but most paths will require you to demonstrate an analytical and strategic mindset and the ability to translate business questions and needs to technical work, and vice versa. A successful path I've seen is if you have experience in a certain function (Marketing, Sales, Services, etc.) and move into more of a data role - be the technical expert for your team and help answer questions with data. That was my career path as I started my career as a marketer, specialized in ...Read More

3,194 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

Honestly, I believe revenue operations leaders need soft skills more than hard skills. Hopefully they are coming from a background where hard skills like data analysis and visualization and Excel/SQL were needed, but broadening this question out to general skills - data analysis, storytelling, and communication and collaboration are the most important. Data analysis: Revenue operations leaders and teams are working with and responsible for the data that supports their stakeholders, so leaders sh ...Read More

2,798 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

There obviously is not a one-size-fits-all approach here, but the way I think about this boils down to a few things: Create and foster a culture of learning and collaboration amongst your team, and enable folx to solve interesting problems together without someone constantly looking over their shoulder. When your team is learning and growing together with autonomy, that can sometimes be a tough thing to recreate somewhere else. Expanding on that, top talent will always value autonomy and trust i ...Read More

1,420 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

One of the most important RevOps skills that could be applied across an organization would be familiarity and expertise with data specific to teams that are being supported (i.e. Marketing or Sales). Folx working on those teams are obviously experts in their field, but they don't know what they don't know, especially from a data perspective. RevOps professionals or perspectives can help to uncover new insights that teams didn't even know existed in their datasets or tech stack, or even just help ...Read More

1,324 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

After many years focused on demand generation from a Marketing perspective, I realized that I wanted to be part of a team that helped to drive decisions across the whole organization, rather than focused on a specific team or area like demand generation. I also had a data and strategy oriented skillset that helped me naturally gravitate towards revenue operations.  Coming from a demand generation background, felt I had enough knowledge of other functions where I could have a bigger impact on the ...Read More

1,281 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

This varies depending on the person, but here are some general ideas! Try to get a different perspective, if possible from someone who can be neutral, and is familiar with both you and your work and your boss. Depending on your relationship with your boss, sometimes it can be helpful to hear someone else give similar feedback to you so it doesn't seem like it is just coming from one place. If you're not getting this already, ask your boss to give you specific examples or things they would like t ...Read More

1,246 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

It can depend on where you're coming from, but I lean towards it being better to come in with the soft skills, although there will always be a baseline level of hard skills you need depending on the role. For example, for a data analyst or data engineer, SQL might be a baseline hard skill, but I don't necessarily care about what flavor of SQL they know. In that case, I'd value soft skills like data analysis and interpretation, stakeholder management, growth mindset, and distilling complexity mor ...Read More

1,202 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 2y

Your questions should revolve around identifying disconnects between what teams are doing day-to-day and how that flows into company revenue. A few sample questions: Do you understand how your targets roll up to the other functional team targets and ultimately the company's revenue goal? (if the answer is not a definitive yes, you should focus on building and socializing a unified demand plan across the business) What does success look like for you and your team? What systems do we have in place ...Read More

1,191 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

Sometimes going straight into revenue operations isn't necessarily the best path to be successful in the field. Not to say you CAN'T go straight into RevOps, but I think it can be extremely beneficial to become a subject matter expert in a particular area that you want to support from a RevOps perspective. Some of the best RevOps analysts/strategists I've worked with were experts in Marketing, Sales, etc. first, and then moved into an operations role after gaining experience in the function. Thi ...Read More

1,188 Views
Josh Chang
Josh Chang

HubSpot Director, GTM Strategy & Revenue Operations • 3y

Think about revenue operations as the glue that holds and connects the different parts of the business and aligns them all to the same strategic objectives. You might already have sales, services, and marketing teams, and maybe even operations people embedded within each, but it's likely that the connection points and collaboration between all these different functions is lacking. Sales might be so focused on closing deals and not providing feedback to Marketing on what types of demand are the m ...Read More

1,152 Views
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