Azim Mitha

AMA: HubSpot Director, Sales Strategy, Azim Mitha on Revenue Ops KPIs

January 30 @ 10:00AM PST
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We will email you Azim's answers to these questions after the event in case you can't make it.
What other metrics can we consider when it's hard to tie certain campaigns or assets to the pipeline generation?
What would you consider successful outcomes of a revenue operations function/ leader How would these change in the context of AI transforming rev ops
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
What is an important KPI that you see revenue operations teams completely missing?
What's your process for figuring out what metrics to hold revenue operations accountable for?
How do you develop quarterly/annual revenue operations OKRs and tie those to individual projects?
What are good OKRs for revenue operations?
What are your nonnegotiable Rev Ops metrics specifically for Customer Success and Renewals? (I.E., Retention revenue-focused KPIs.)
I lead CS and Renewals Management and view our partnership with Rev Ops as critical to scaling success.
How do you recommend socializing KPIs (before the work starts and when it's done)?
How do you break down responsibilities and KPIs between revenue operations and demand generation?
What are some KPIs that you find over-hyped and/or unimportant?
What are some of the *worst* KPIs to commit to achieving?
What are the must have KPIs and what are some useful KPIs teams may not think of?