AMA: HubSpot Director, Sales Strategy & Operations (APAC), Azim Mitha on Influencing the C-Suite

Influencing C-suite to get more resources requires a strategic approach and effective communication. Here are a few items which you should consider: Will these additional resources help with achieving your organisation's current goals? Show how your resource request aligns with the company's strategic objectives. Make it clear how the extra resources will help the organization (eg, driving more cost savings, enabling incremental revenue growth, or unlocking higher efficiency). Present your case ...Read More

Remember that building exposure to the C-Suite takes time and consistent effort. It's about demonstrating your value to the organization and positioning yourself as a trusted advisor. Gaining exposure to C-Suite early in your career can be beneficial for your learning, career development, & understanding of how senior leaders operate / make decisions. Here are a few ways to consider: Align your initiatives or projects with C-Suite's strategic priorities and goals. Demonstrate that your work ...Read More

Here are some of the habits to cultivate when working with C-Suite: Work to understand and align your initiatives with the overarching strategic priorities and objectives of the C-Suite. This ensures that your efforts are contributing directly to the company's most important goals and vision. Demonstrate strong communication skills to articulate your ideas, proposals, and findings clearly and concisely. The ability to convey complex information in an understandable manner is highly valued by the ...Read More

Firstly, it's important to know what your role is in such situations. Typically, in such situations, your role is to facilitate the alignment process, maintain a neutral stance, and act in the best interests of the organization. By creating an envirionment which encourages open communication, seeking common ground, and using data-driven recommendations, you can help two senior executives work together to reach a consensus on the proposed strategy. Understand their point of view: First, make sure ...Read More