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AMA: HubSpot Director, Sales Strategy & Operations (APAC), Azim Mitha on Stakeholder Management
March 29 @ 10:00PM PST
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HubSpot Director, Sales Strategy & Operations (APAC), Azim Mitha on Stakeholder Management
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Azim Mitha
HubSpot Interim Sales Director (Asia) • March 30
To build effective relationships (and partnerships), I am a huge believer in a framework called the "Trust Equation". The Trust Equation outlines the elements that contribute to building trust in a relationship. The Trust Equation framework is: Trust = (Credibility + Reliability + Intimacy) /......Read More
861 Views
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How do you structure your revenue operations team?
How big is it, what does everyone do? How do you measure success of each function/person?
Azim Mitha
HubSpot Interim Sales Director (Asia) • March 30
The RevOps team is structured to operate as a strategic function to bridge the gap between sales, marketing and customer success teams. Within APAC, the RevOps team is structured by various countries within which HubSpot operates (for eg, there is a RevOps team for Japan), to build relevant exper......Read More
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Azim Mitha
HubSpot Interim Sales Director (Asia) • March 30
Alignment of internal stakeholders for a specific project/initiative is important to ensure that everyone is working towards the same objectives & goals. Here are a few ways I drive stakeholder alignment: * Define what are you solving for (ie. what are the goals & objectives of a specifi......Read More
995 Views
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Azim Mitha
HubSpot Interim Sales Director (Asia) • March 30
Improving a historically tense relationship between functions requires a deliberate effort and a willingness to work collaboratively towards a common goal. The first item that I like to spend time on is understanding the root causes of the tense relationship (which could have stemmed from mis......Read More
876 Views
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