AMA: HubSpot Vice President of Revenue Operations, Sowmya Srinivasan on Customer Success / Revenue Ops Alignment

Ouch! Well, I am so glad to be responding to this question. First, let me start by saying Revenue operations (RevOps) is so much more than just reporting and dashboards. ...

When I think of CS Leader and the revops leader, to foster a strong partnership they need to be, and operate as two peas in a pod. This means - Shared goals: The CS leade...

While new business is absolutely essential for growth , an overemphasis on net new leads to missed opportunities with your biggest asset - existing customer base! Retenti...

Well, a CS Operation role isn't a necessity but it can be a valuable asset and a key differentiator to deliver superior experience, improve operational efficiency, and mo...

No singe department owns customer data. The GTM Data or the CDO office (depending on your org design) is responsible for data integrity and accuracy. A clear data governa...