AMA: Intercom VP, Sales Operations, Tyler Will on Revenue Strategy Execution
April 2 @ 10:00AM PT
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How long is appropriate to plan for the initial implementation of the revenue strategy?
The C Suite wants an estimation and I am not sure where to target.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
I don't think there is a hard rule for how long an implementation should take to launch a new revenue strategy, and each company and the degree of change will influence t...
707 Views
2 requests
What are the long-term metrics that you prioritize reviewing in running your organization?
I believe organizations that I have been a part of spend too much time prioritizing short-term metrics (pipeline, forecast, YoY growth, etc.), and I notice this is especially true when creating deep partnerships with Sales leadership. What do you look at to determine the future health of your organization (ex: new logo wins, # of partner wins and contribution, growth in pull-through services)? How do you balance focus on short and long-term health?
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
Like most RevOps teams, we look at a wide array of metrics that help us understand performance in various parts of the business. It's crucial to look at both short term a...
739 Views
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Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
In this case of having a new leader want a different tech stack and strategy, I would stop or severely slow down the execution of your strategy until you can get on the s...
702 Views
1 request
How do I get my marketing leader on board if automation is key to my strategy?
My marketing leader was on board with my strategy and helped me craft it but now that I have started creating process flows in the MAP they are saying they want to own any process changes and decide when they will be implemented.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
Getting any senior leader on board is critical for any change, whether marketing automation or anything else we do in RevOps. Whenever we are dealing with larger initiati...
638 Views
2 requests
What are some ways I can leverage partnerships and community sponsorships without a huge budget?
I made a short list of communities and micro influencers that I planned to explore but I just got word that the budget has been drastically cut.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
Even with a budget cut, you should be able to find ways to leverage partnerships and community. You noted that you have a short list already so I would spend time priorit...
862 Views
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How do I decide which tactical piece to implement first in our strategy for revenue engine?
I have developed our first company strategy for our revenue engine and I have buy-in at the exec level.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
There are a few different angles I would consider when evaluating what to implement first for your revenue engine.First you should understand the dependencies each of the...
882 Views
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The first phase of my revenue plan involves overhauling the handling of all inbound leads. This will take at least 2 months to implement. What’s the best place to start with this to minimize the pain that the sales and marketing teams will feel?
I was thinking about starting with the lead source fields and routing automation.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
For your project to overhaul the handling of all inbound leads, I would think through all the different aspects of the change that might cause pain. That would let you de...
713 Views
1 request
How do I ensure that the revenue dashboard is accurate and updated in a timely manner?
I am working on our first revenue dashboard and I want it to be as accurate as possible. I am building it in Salesforce and using the opportunity stages as percentage indicators towards closed won. This is a new process and I am finding that the sales team is not updating the stages in a timely manner which is impacting the dashboard.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
I think the question behind this question is how to get the sales team to have good CRM hygiene so that your dashboard will be accurate and updated vs. how to build an ac...
715 Views
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What is the best format to create a data dictionary for the company to align everyone on terms so we speak the same language?
I was thinking of creating this as a word doc and sharing.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
This is as much about company culture as anything. At Intercom, we would have a Coda page because that is our main tool for documenting and sharing work like a data dicti...
1007 Views
2 requests
How do revops leaders quantify the metrics of success? What does a good year look like according to you?
My company, Sonar, works with revops teams to make salesforce the most effective tool it can be to streamline GTM ops. As a salesperson, sometimes I find it hard to quantify the benefits of my product. I look forward to hearing how a revops leader quantifies the value of a tool that saves your team time on scoping, cleaning tech debt, having a comprehensive data dictionary, and fixing breaks much faster.
Intercom VP, Revenue Operations | Formerly LinkedIn • 2y
This is a good question and I hope other people can comment and provide their perspectives as well. I think defining and quantifying success metrics for RevOps is challen...
1784 Views
2 requests