AMA: LinkedIn Director Sales Strategy and Operations, North America, LTS, Zeina Marcotte on Revenue Ops Skills

Most Revenue Operations professionals I’ve met didn’t start their careers in Rev Ops, we transitioned from a wide range of backgrounds. The teams I’ve led have included p...

From a soft skills perspective, the two I find most critical are communication and prioritization. Rev Ops sits at the center of the business, which means you’re constant...

Many of the most valuable Rev Ops skills translate well beyond the function itself, especially communication and prioritization. These are skills I’ve found critical in e...

The honest answer is it depends on what the company and team are prioritizing.In some organizations there are robust onboarding and training designed to teach technical a...

The strongest Revenue Operations professionals I’ve worked with tend to share two key traits: structured thinking and proactivity. Rev Ops is often asked to tackle open‑e...

I actually struggle to call out many hard skills as true must‑haves for a Revenue Operations leader, because most of the most critical capabilities at that level are soft...

The most effective way to retain strong talent is to create an environment where great people can truly thrive.In my experience, that usually means a few key things:Chall...

My biggest advice is to cast a wide net and be patient.Revenue Operations is often a role people grow into, rather than start in. Many of the most successful Rev Ops prof...

There are a few effective ways to do this, starting with leading by example. As a leader, you and the other leaders on your team set the standard for what “great” looks l...

The most effective learning paths are built around real ownership and progressive responsibility.Early in someone’s career, that often starts with giving them the opportu...

This is a hard skill to master, and it takes time and practice. At its core, influence without authority comes down to trust, clarity, and consistency.The foundation star...