Mollie Bodensteiner

AMA: Sound Agriculture Revenue Operations Leader, Mollie Bodensteiner on Revenue Strategy Execution

March 14 @ 10:00AM PT
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How do I get my marketing leader on board if automation is key to my strategy?
My marketing leader was on board with my strategy and helped me craft it but now that I have started creating process flows in the MAP they are saying they want to own any process changes and decide when they will be implemented.
Mollie Bodensteiner
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari2y
I think it is important to understand the perspective of the marketing leader as to why they feel that they should control the workflow/automation. Is it because of the s...
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What are some ways I can leverage partnerships and community sponsorships without a huge budget?
I made a short list of communities and micro influencers that I planned to explore but I just got word that the budget has been drastically cut.
Mollie Bodensteiner
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari2y
When you think about how to leverage communities and partnerships, I think from a community perspective, look at how you can provide value to the members of the community...
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Mollie Bodensteiner
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari2y
I tend to like to use a Google Sheet to build this to make sure you have a more table-based structure. Setting not only the attribute name, definition, source of data, sy...
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Mollie Bodensteiner
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari2y
Take this opportunity to sit with the new leader and walk them through your current strategy, why it was developed what your expectations are, etc. Seek to understand the...
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Mollie Bodensteiner
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari2y
A pen and paper. That is honestly probably my most used tool for taking notes, prioritizing actions and follow-ups, and keeping myself organized. Outside of that, I think...
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