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Mollie Bodensteiner

AMA: Sound Agriculture Revenue Operations Leader, Mollie Bodensteiner on Revenue Strategy Execution

March 14 @ 10:00AM PT

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  1. As a RevOps leader, what is the tool you can't live without?

    Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2y

    A pen and paper. That is honestly probably my most used tool for taking notes, prioritizing actions and follow-ups, and keeping myself organized.

    Outside of that, I think the tool that is the core of the stack is CRM. This is where the majority of the business operationalization happens.

    Regardless of what type of CRM you have, I think having centralized customer data, activity, and actions is critical for business predictability and scalability.

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  2. What is the best format to create a data dictionary for the company to align everyone on terms so we speak the same language?

    I was thinking of creating this as a word doc and sharing.

    Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2y

    I tend to like to use a Google Sheet to build this to make sure you have a more table-based structure. Setting not only the attribute name, definition, source of data, systems that store, edit, create, etc.

    This tends to be the easiest format in my experience for managing and being able to have tabs to support various tables (customers, product, activity, etc.) attributes.

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  3. I am in the first phase of the execution of my strategy and we hired a new sales leader who wants to make big changes to our tech stack and rev strategy. What’s the best way to handle this situation?

    Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2y

    Take this opportunity to sit with the new leader and walk them through your current strategy, why it was developed what your expectations are, etc. Seek to understand their feedback, and perspective and determine a good path forward. You must have an aligned revenue strategy with shared accountability. Start here first. Then once you have alignment determine the proper timeline for execution and technical support. What strategy and technology at one company might not work for another, as humans ...Read More

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  4. How do I get my marketing leader on board if automation is key to my strategy?

    My marketing leader was on board with my strategy and helped me craft it but now that I have started creating process flows in the MAP they are saying they want to own any process changes and decide when they will be implemented.

    Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2y

    I think it is important to understand the perspective of the marketing leader as to why they feel that they should control the workflow/automation. Is it because of the system that it is being executed in, or is it because of what actions they own in the process? My advice is first to seek to understand why they believe they should own the automation -- making sure to look at the big picture of the entire experience you are working to create, not just the sub-set automation of a point of the pro ...Read More

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  5. What are some ways I can leverage partnerships and community sponsorships without a huge budget?

    I made a short list of communities and micro influencers that I planned to explore but I just got word that the budget has been drastically cut.

    Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2y

    When you think about how to leverage communities and partnerships, I think from a community perspective, look at how you can provide value to the members of the community. Community should not be about driving direct revenue, it should be a place where you can build brand creditability through your experience, thought leadership, etc. Help to understand what those in the space need and support them through education and partnership vs sales pitches. Regarding partnership and influences on lower ...Read More

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