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AMA: Zapier Director, Revenue Operations, Lindsay Rothlisberger on Marketing / Revenue Ops Alignment
April 24 @ 10:00AM PST
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Zapier Director, Revenue Operations, Lindsay Rothlisberger on Marketing / Revenue Ops Alignment
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Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
We recently started selling a new product and so our key challenges are: 1. Unified Narrative: One of the biggest hurdles is ensuring consistent messaging across all customer interactions, whether they're one-on-one or one-to-many. It's crucial that our teams convey a cohesive story t......Read More
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Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
In our approach to lead management, we've redefined the traditional stages to better suit our sales velocity and product interaction. We combine Marketing Qualified Leads (MQLs) and Product Qualified Leads (PQLs) into a single category of Qualified Leads (QLs). This integrated definition ensures ......Read More
254 Views
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Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
At Zapier, Marketing and Sales collaboration is structured across various forums and levels within the organization, all with different levels of altitude, but all to report on, align and improve performance: 1. Weekly Business Reviews: Held every week, these meetings focus on reviewing top......Read More
329 Views
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Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
RevOps can play a pivotal role in bridging the gap between Marketing and Sales by implementing several actions: 1. Calling out Misalignment: RevOps is uniquely positioned to spot and address areas of misalignment as they have visibility across the entire funnel. For example, if Marketin......Read More
268 Views
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Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 25
Mapping the ideal customer journey can be a great alignment exercise. The way I’ve done it is using the existing journey as a starting point, applying customer-centric thinking, and layering in metrics / data as later step to validate or disprove hypotheses and inform the ideal journey plus set g......Read More
260 Views
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