Lindsay Rothlisberger

Lindsay Rothlisberger

Director, Revenue Operations, Zapier

Content

Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsApril 5
To set yourself up for success when establishing a Revenue Operations function, I recommend starting with an exercise to map out and benchmark the revenue process. You can use this to create a roadmap and then prioritize tasks using a framework such as the Value vs Effort Matrix. When RevOps i......Read More
1077 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsApril 5
Here are some goals I’d consider for a new RevOps function: First 30 days: 1. Meet with key stakeholders in sales, marketing, customer success, and finance to understand the current processes, tools, and technology being used. 2. Use the information gathered to identify areas where ......Read More
723 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsApril 5
The Revenue Operations team at Zapier consists of four sub-teams focused on making sure that Zapier prospects and customers receive a seamless experience across marketing, sales and customer success interactions. To be more specific, we work to improve the effectiveness and efficiency of go-to......Read More
686 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsApril 5
Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campaign planning. Revenue Ops teams are focused on optimizing revenue generation and the customer experience across all go-to-market......Read More
679 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsSeptember 22
Zapier has always been a remote workplace, so I appreciate how intentional teams are about building culture, relationships and trust. Some of the strategies I’ve found most successful in maintaining cross-functional alignment: 1. Call out misalignment promptly: it’s important to be vocal when ......Read More
664 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsApril 5
To retain good RevOps talent: 1. Ensure that you support them in balancing foundational work, such as addressing tech debt, creating documentation, and building scalable infrastructure alongside reactive, execution-focused work.  RevOps teams run the risk of spending most of their time comp......Read More
630 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsSeptember 22
It’s important to understand the goals and challenges of the teams you’re working with. I’ve found that by considering their priorities and their communication styles you can improve your partnership tremendously. I am going to give some examples, however this is not meant to overgeneralize becau......Read More
442 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsSeptember 22
It's important to nip tension across functions quickly and don't let it fester, here are some of my strategies: 1. First, take time to understand the root of the tension. For example, what kind of challenges are they facing, are their goals in conflict with others, are their contributio......Read More
426 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsSeptember 22
It helps that I used to do Demand Generation and have a deep understanding for how challenging and fast paced it can be. One of the best things you can do to improve your relationship with Demand Generation is to partner with them to improve their alignment and connection with Sales. As a “neutra......Read More
425 Views
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue OperationsSeptember 22
When there are multiple functions involved in key goals or initiatives, try to make it as easy as possible to share learnings and facilitate connections. Here are three key principles I’ve used: 1. Be a connector: Look for opportunities to pair cross-functional folks together on a project.......Read More
410 Views
Credentials & Highlights
Director, Revenue Operations at Zapier
Top Revenue Operations Mentor List
Top 10 Revenue Operations Contributor
Knows About Establishing the Revenue Ops Function, Marketing / Revenue Ops Alignment, Stakeholder......more