Lindsay Rothlisberger

To set yourself up for success when establishing a Revenue Operations function, I recommend starting with an exercise to map out and benchmark the revenue process. You ca...

Here are some goals I’d consider for a new RevOps function: First 30 days: Meet with key stakeholders in sales, marketing, customer success, and finance to understand t...

Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campai...

The Revenue Operations team at Zapier consists of four sub-teams focused on making sure that Zapier prospects and customers receive a seamless experience across marketing...

We recently started selling a new product and so our key challenges are:Unified Narrative: One of the biggest hurdles is ensuring consistent messaging across all customer...

At Zapier, Marketing and Sales collaboration is structured across various forums and levels within the organization, all with different levels of altitude, but all to rep...

In our approach to lead management, we've redefined the traditional stages to better suit our sales velocity and product interaction. We combine Marketing Qualified Leads...

Zapier has always been a remote workplace, so I appreciate how intentional teams are about building culture, relationships and trust. Some of the strategies I’ve found mo...

RevOps can play a pivotal role in bridging the gap between Marketing and Sales by implementing several actions: Calling out Misalignment: RevOps is uniquely positioned t...

To retain good RevOps talent: 1. Ensure that you support them in balancing foundational work, such as addressing tech debt, creating documentation, and building scalable...