AMA: Zapier Director, Revenue Operations, Lindsay Rothlisberger on Stakeholder Management
September 21 @ 10:00AM PST
View AMA Answers
Zapier Director, Revenue Operations, Lindsay Rothlisberger on Stakeholder Management
Top Questions
Lindsay Rothlisberger
Zapier Director, Revenue Operations • September 21
When there are multiple functions involved in key goals or initiatives, try to make it as easy as possible to share learnings and facilitate connections. Here are three key principles I’ve used: 1. Be a connector: Look for opportunities to pair cross-functional folks together on a project.......Read More
410 Views
1 request
Lindsay Rothlisberger
Zapier Director, Revenue Operations • September 21
Zapier has always been a remote workplace, so I appreciate how intentional teams are about building culture, relationships and trust. Some of the strategies I’ve found most successful in maintaining cross-functional alignment: 1. Call out misalignment promptly: it’s important to be vocal when ......Read More
775 Views
1 request
Lindsay Rothlisberger
Zapier Director, Revenue Operations • September 21
It’s important to understand the goals and challenges of the teams you’re working with. I’ve found that by considering their priorities and their communication styles you can improve your partnership tremendously. I am going to give some examples, however this is not meant to overgeneralize becau......Read More
444 Views
1 request
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
Lindsay Rothlisberger
Zapier Director, Revenue Operations • September 21
It helps that I used to do Demand Generation and have a deep understanding for how challenging and fast paced it can be. One of the best things you can do to improve your relationship with Demand Generation is to partner with them to improve their alignment and connection with Sales. As a “neutra......Read More
425 Views
1 request
Lindsay Rothlisberger
Zapier Director, Revenue Operations • September 21
It's important to nip tension across functions quickly and don't let it fester, here are some of my strategies: 1. First, take time to understand the root of the tension. For example, what kind of challenges are they facing, are their goals in conflict with others, are their contributio......Read More
426 Views
1 request