AMA: Zapier Director, Revenue Operations, Lindsay Rothlisberger on Establishing the Revenue Ops Function

Here are some goals I’d consider for a new RevOps function: First 30 days: Meet with key stakeholders in sales, marketing, customer success, and finance to understand t...

The Revenue Operations team at Zapier consists of four sub-teams focused on making sure that Zapier prospects and customers receive a seamless experience across marketing...

To set yourself up for success when establishing a Revenue Operations function, I recommend starting with an exercise to map out and benchmark the revenue process. You ca...

To retain good RevOps talent: 1. Ensure that you support them in balancing foundational work, such as addressing tech debt, creating documentation, and building scalable...

Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campai...