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Lindsay Rothlisberger

AMA: Zapier Director, Revenue Operations, Lindsay Rothlisberger on Establishing the Revenue Ops Function

April 4 @ 10:00AM PST
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Zapier Director, Revenue Operations, Lindsay Rothlisberger on Establishing the Revenue Ops Function
Top Questions
How do you retain good talent, especially when revenue operations roles are in such high demand across the industry?
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 4
To retain good RevOps talent: 1. Ensure that you support them in balancing foundational work, such as addressing tech debt, creating documentation, and building scalable infrastructure alongside reactive, execution-focused work.  RevOps teams run the risk of spending most of their time comp......Read More
632 Views
1 request
What's your framework to prioritizing needs/deliverables when you're the first revenue operations manager at a company establishing the function?
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 4
To set yourself up for success when establishing a Revenue Operations function, I recommend starting with an exercise to map out and benchmark the revenue process. You can use this to create a roadmap and then prioritize tasks using a framework such as the Value vs Effort Matrix. When RevOps i......Read More
1104 Views
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What does your revenue operations team org structure look like?
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 4
The Revenue Operations team at Zapier consists of four sub-teams focused on making sure that Zapier prospects and customers receive a seamless experience across marketing, sales and customer success interactions. To be more specific, we work to improve the effectiveness and efficiency of go-to......Read More
696 Views
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How do you think about your first 30/60/90 day goals when coming in as the Head of revenue operations in a startup that didn't have revenue operations before?
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 4
Here are some goals I’d consider for a new RevOps function: First 30 days: 1. Meet with key stakeholders in sales, marketing, customer success, and finance to understand the current processes, tools, and technology being used. 2. Use the information gathered to identify areas where ......Read More
727 Views
1 request
When developing your org - how do you delineate between marketing ops talent and rev ops? Do they belong in one team or separately? If separate, how do they best work together?
Lindsay Rothlisberger
Lindsay Rothlisberger
Zapier Director, Revenue Operations • April 4
Marketing Ops teams are typically focused on executing and optimizing marketing campaigns. This includes marketing technology system management, data analysis, and campaign planning. Revenue Ops teams are focused on optimizing revenue generation and the customer experience across all go-to-market......Read More
679 Views
1 request