Sharebird
MentorsAbout Us
Sign Up / Sign In
Ask me anything
AMA Page
Jessica Holmes

AMA: Adobe Director, Adobe Sales Academy, Jessica Holmes on Sales Development

January 18 @ 10:00AM PST
View AMA Answers
Adobe Director, Adobe Sales Academy, Jessica Holmes on Sales Development
Top Questions
How do you prioritize your accounts to determine the right leads to pursue when you have marketing leads, your AE wants you to focus on a set of accounts, and you have tiered accounts?
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
Sales is a team sport and this also applies to prospecting and sales development and proper prior planning will be key to your success. To ensure you're prioritizing correctly, you should consider the following: * First, find commonalities between the accounts: * Start with the key accou......Read More
417 Views
2 requests
What do you define as a nurture campaign, and how do you nurture them through the funnel?
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will: * Understand your target audience and tailor your campaign to their buyer's journey * Provide personalized content, offer educational re......Read More
591 Views
2 requests
What timeline do you set for leads to start the nurture campaign, and how often are your touch points?
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
The timeline for starting a nurture campaign and the frequency of touch points can vary based on factors such as your industry, sales cycle length, and the specific needs of your target audience. However, here are some general guidelines to consider: * Initiate immediate touch points with a wel......Read More
1065 Views
2 requests
How do you prioritize which sales tools to use and when given there are so many tools?
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
To prioritize sales tools effectively, there are 3 key considerations: 1. Understand your sales process: outline your process from lead generation to closing deals and identify the key activities at each stage. 2. Assess team needs: what are the needs and challenges faced by your sales ......Read More
484 Views
1 request
How do you stay up-to-date on industry trends and best practices in sales development, given there is a lot of noise out there?
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
Staying ahead in a sea of industry information requires strategic choices tailored to your preferences. * Opt for podcasts during your commute or workouts if you prefer shorter format * Decide if lecture formats like in person conferences or webinars suit your learning style * Tap into e......Read More
409 Views
1 request