Jessica Holmes
Director, Adobe Sales Academy, Adobe
About
I am passionate about helping sales teams achieve their goals and reach their potential. I believe there is a science behind the art of selling, and spend my day providing the tools, training, and technology that allows salespeople to focus on the......more
Content
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
The timeline for starting a nurture campaign and the frequency of touch points can vary based on factors such as your industry, sales cycle length, and the specific needs of your target audience. However, here are some general guidelines to consider: * Initiate immediate touch points with a wel......Read More
1102 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • August 29
The most important skills for account executives are also the most important skills for many roles. I believe a successful AE needs to be great at the following: 1. Active listening: first rule of sales is to listen to your buyer and truly comprehend what they are saying and what they need ......Read More
916 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • August 29
According to all the websites and experts, a typical career path for a sales professional is to move from BDR to AE to Sales Manager, or a variation of this, and that can absolutely be your path. What you'll most likely find, is that there is NO typical path - especially as you discover who you a......Read More
877 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • August 29
One of the biggest frustrations in sales is handling all the requests and tasks you have, which compete for your time and attention: * You need to do what your prospects/customers require so you can move the deal forward. * You need to do what your manager has asked of you (all those CRM u......Read More
799 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • August 29
Moving from a Manager to a Director means that you have the skillset to not only take action on tasks or initiatives given to you, but to be the one that provides the strategy and vision that creates the initiatives and tasks. Being proactive in identifying risk or future problems, thinking throu......Read More
708 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • August 29
When I'm assessing a new opportunity at a different company, I focus on 3 key items: 1. Does the company align with me and my values? 2. Does the company offer me opportunities for growth today and in the future? 3. Does the role and company align with what I need to be fulfilled? ......Read More
671 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will: * Understand your target audience and tailor your campaign to their buyer's journey * Provide personalized content, offer educational re......Read More
605 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
To prioritize sales tools effectively, there are 3 key considerations: 1. Understand your sales process: outline your process from lead generation to closing deals and identify the key activities at each stage. 2. Assess team needs: what are the needs and challenges faced by your sales ......Read More
484 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
Sales is a team sport and this also applies to prospecting and sales development and proper prior planning will be key to your success. To ensure you're prioritizing correctly, you should consider the following: * First, find commonalities between the accounts: * Start with the key accou......Read More
417 Views
Jessica Holmes
Adobe Director, Adobe Sales Academy • January 18
Staying ahead in a sea of industry information requires strategic choices tailored to your preferences. * Opt for podcasts during your commute or workouts if you prefer shorter format * Decide if lecture formats like in person conferences or webinars suit your learning style * Tap into e......Read More
409 Views
Credentials & Highlights
Director, Adobe Sales Academy at Adobe
Top Sales Mentor List
Top 10 Sales Contributor
Lives In Michigan
Knows About Discovery Tactics, Pipeline Management, Sales Development, Sales Interviews, Establis......more