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AMA: Attentive Sr. Director of Inside Sales, Marleyna Mohler on Sales Development
May 16 @ 10:00AM PST
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Attentive Sr. Director of Inside Sales, Marleyna Mohler on Sales Development
Top Questions
Marleyna Mohler
Attentive Sr. Director of Inside Sales • May 17
SDR leaders have a plethora of data to work with, but sometimes it is hard to know where to look. A good starting point is to map out your funnel and ensure you have a metric that measures both quantity and quality to determine which steps of the action are below expectations. Take cold callin......Read More
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Marleyna Mohler
Attentive Sr. Director of Inside Sales • May 17
Staying up to date: It’s important to pick a medium that you like for content. Whether it is Linkedin, podcasts, email newsletter, or chat based slack groups, you want to make sure you are setting yourself up for success. If the content goes unread or unlistened to, you won’t build a consistent......Read More
650 Views
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Marleyna Mohler
Attentive Sr. Director of Inside Sales • May 17
If an account executive is sharing feedback (positive or negative!), here are a few questions you can ask to decide how to incorporate it. 1. Is the feedback specific? To act on feedback, we have to have enough information to properly diagnose the cause. If an AE shares that an account ......Read More
1487 Views
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Marleyna Mohler
Attentive Sr. Director of Inside Sales • May 17
Be transparent and share the “why”: Each SDR should be able to articulate the purpose of their role, the rationale behind their goals, and the methodology used to calculate key performance indicators (KPIs). While many teams have robust processes to determine these factors, they often fail to pro......Read More
980 Views
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Marleyna Mohler
Attentive Sr. Director of Inside Sales • May 17
SDR teams can work with marketing to optimize web content to generate interest, run ABM campaigns, strategize events, and develop content to accelerate deal cycles. Other internal collaborations might be: * Partnerships- coordinate introductions to accounts through partners. * Product- Ident......Read More
567 Views
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