Marleyna Mohler

Marleyna Mohler

Sr. Director of Inside Sales, Attentive

Content

Marleyna Mohler
Marleyna Mohler
Attentive Sr. Director of Inside SalesMay 16
If an account executive is sharing feedback (positive or negative!), here are a few questions you can ask to decide how to incorporate it.  1. Is the feedback specific? To act on feedback, we have to have enough information to properly diagnose the cause. If an AE shares that an account ......Read More
1354 Views
Marleyna Mohler
Marleyna Mohler
Attentive Sr. Director of Inside SalesMay 16
Be transparent and share the “why”: Each SDR should be able to articulate the purpose of their role, the rationale behind their goals, and the methodology used to calculate key performance indicators (KPIs). While many teams have robust processes to determine these factors, they often fail to pro......Read More
873 Views
Marleyna Mohler
Marleyna Mohler
Attentive Sr. Director of Inside SalesMay 16
SDR leaders have a plethora of data to work with, but sometimes it is hard to know where to look. A good starting point is to map out your funnel and ensure you have a metric that measures both quantity and quality to determine which steps of the action are below expectations. Take cold callin......Read More
871 Views
Marleyna Mohler
Marleyna Mohler
Attentive Sr. Director of Inside SalesMay 16
Staying up to date:  It’s important to pick a medium that you like for content. Whether it is Linkedin, podcasts, email newsletter, or chat based slack groups, you want to make sure you are setting yourself up for success. If the content goes unread or unlistened to, you won’t build a consistent......Read More
610 Views
Marleyna Mohler
Marleyna Mohler
Attentive Sr. Director of Inside SalesMay 16
SDR teams can work with marketing to optimize web content to generate interest, run ABM campaigns, strategize events, and develop content to accelerate deal cycles. Other internal collaborations might be: * Partnerships- coordinate introductions to accounts through partners. * Product- Ident......Read More
554 Views
Credentials & Highlights
Sr. Director of Inside Sales at Attentive
Top Sales Mentor List
Sales AMA Contributor
Knows About Discovery Tactics, Sales Development, Sales Interviews, Sales KPIs, Sales Leadership,......more
Work At Attentive
Product Marketing Manager
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Product Marketing Manager, Email
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