AMA: Loom VP, Revenue, Nick Feeney on Stakeholder Management

I would start by asking yourself: What KPI drives this person? Why is that important right now/what’s the critical event driving those KPIs? How do they measure the succe...

I encourage my team to use a “power-map” grid, where one axis represents influence and the other represents level of advocacy. I tell my team to map out the organization ...

You’re always going to hear that stakeholders have conflicting priorities, and honestly, that’s just a signal. It usually means we haven’t proven enough value or tied our...

PLG and top-down enterprise sales actually follow the same core fundamentals: deep discovery, a challenger-based approach, multi-threading, and executive alignment. The d...

Before you can measure stakeholder health or influence, you first have to define what those terms actually mean for your business. What does a healthy stakeholder relatio...

Before building or running an effective steering committee or QBR, start by defining the desired outcome. What are we trying to achieve? Is it alignment, investment, expa...

Stakeholder turnover is inevitable, and the best sellers plan for it regularly. If you’re single-threaded, you’re exposed. That’s why you should always maintain a continu...

Start with the stakeholder’s context. Do your homework so your questions anchor to their use case, not a generic script. Then mix a few universal questions with persona-s...

When stakeholders disengage, let silence be direction, not frustration. A lack of response is a clear signal to pivot. Don’t chase endlessly; move strategically to the ne...

Cadences shouldn’t feel binary; they should be anchored in value. You don’t meet with an executive simply because the calendar says it’s time; you meet because you’re eit...