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Nick Feeney
VP, Revenue, Loom
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Nick Feeney
Loom VP, Revenue • March 9
As mentioned earlier, KPIs vary depending on the business and teams specifically. Below are a few metrics that I find businesses neglect to prioritize: * Employee satisfaction * Retention * Burnout and mental health are critical topics managers should be maniacally focused on * ......Read More
689 Views
Nick Feeney
Loom VP, Revenue • March 9
Moving up-market is no easy task. It adds a great deal of complexity, precision, and requires more people, processes, workflows, and technologies to do it effectively. This initiative must be done company wide and has to address the ongoing challenges that your target (or evolving/new target) ......Read More
560 Views
Nick Feeney
Loom VP, Revenue • March 9
OKRs can vary depending on how your specific business and team are measured. It is crucial to first understand what the business OKRs are before you can be prescriptive in delineating key objectives to your respective team. Team metrics: * Data trends - SCL, ACV, WR + pipeline (3x) * Day......Read More
446 Views
Nick Feeney
Loom VP, Revenue • March 9
Compared to a sales-assisted org, your KPIs change with a self-serve product. You want product led growth that funnels your NRR (Net Revenue Retention) to feed your MRR (Monthly Recurring Revenue) that feeds your ARR (Annual Recurring Revenue). Some of my go-to self-serve product metrics are the......Read More
430 Views
Nick Feeney
Loom VP, Revenue • March 9
Your process should be dependent on your targets: * Are you focused on new logo acquisition vs. expansion? * Is your goal to drive more revenue through self-serve as you go up market? * How are you holding the team accountable? What metrics is most important to them (how they get paid)? *......Read More
372 Views
Nick Feeney
Loom VP, Revenue • March 9
You should own every single KPI that impacts revenue. As a seller or leader, you need to ask yourself which KPIs influence your ability to overattain. For example, do you know the top 5 reasons why you lose deals? Are you able to work with enablement to create collateral on how to get ahead of......Read More
361 Views
Nick Feeney
Loom VP, Revenue • March 9
I think about this in two ways: 1. Vanity metrics 2. Key business metrics * Activity: Leaders should care less about the mass quantity of emails and calls and focus more on quality and conversion rates. How and why did someone respond should take priority vs. how many voicemails did yo......Read More
334 Views
Nick Feeney
Loom VP, Revenue • March 9
“SMART” goals; they’re simple and effective: * Specific * Measurable * Achievable * Relevant * Time-Bound This is a classic way to hold yourself accountable with realistic outcomes. When I think about revenue, I challenge sellers and leaders to lead with data. Based on historical revenu......Read More
328 Views
Credentials & Highlights
VP, Revenue at Loom
Top Sales Mentor List
Sales AMA Contributor
Knows About Discovery Tactics, Sales Interviews, Sales KPIs, Sales Leadership, Deal Strategy, Ent......more