Top takeaways on the GTM process with Group PMM at Coinbase, Adam Weigand.

In this episode on The Essential GTM, I interview Group PMM at Coinbase, Adam Weigand. As the Group PMM for consumer products at Coinbase, Adam and his team are responsible for driving adoption and growth of the entire retail product suite, which includes features like Coinbase Earn.

We discuss everything from:
✅ Testing and iterating by using third-party tools as well as rapid-fire qualitative feedback sessions and validating findings by a fast-follow quantitative study
✅ Being comfortable with an iterative launch plan and having clear KPI’s to measure success
✅ Working with the right set of cross-functional stakeholders for a launch

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You can find Adam Weigand and we’d LOVE to hear from you!

You can also subscribe to get updates to The Essential Go To Market show on Sharebird, so you’ll never miss an episode! If you’re interested in learning more about Product Marketing, you can check out my two books: The Launch: A Product Marketer’s Guide and Product Marketing Debunked.