Content
Coinbase Director, Product Marketing • 5y
A critical yet simple tool that I’ve used to get cross-functional marketing teams aligned early and often is a crisply written marketing brief that outlines DRIs (directl...
1725 Views
Coinbase Director, Product Marketing • 5y
Test, learn, and validateFormulating the foundation of your launch plan purely on an educated hypothesis is an OK starting point, but going to market on one is incredibl...
1701 Views
Coinbase Director, Product Marketing • 5y
A very good foundational question. This should tie back to the well-defined KPIs you set early in the go-to-market planning process, and time-gating your launch tactics a...
1603 Views
Coinbase Director, Product Marketing • 5y
Two things come to mind to keep your launches unique and differentiated while still laddering up to topline product and company goals: Encourage new channel experimentat...
1490 Views
Coinbase Director, Product Marketing • 5y
There’s no one-size-fits-all answer here, so when making this decision at your company, leverage a key PMM superpower: start with the customer, gain an understanding of t...
1250 Views
Coinbase Director, Product Marketing • 5y
Proactively plan for sustained momentum from day one. It’s tempting (and deceptively easy) to over-invest in “launch day” activities given all of the buzz these moments c...
977 Views
Coinbase Director, Product Marketing
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase
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Video: Top takeaways on the GTM process with Group PMM at Coinbase, Adam Weigand.
In this episode on The Essential GTM, I interview Group PMM at Coinbase, Adam Weigand. As the Group PMM for consumer products at Coinbase, Adam and his team are responsible for driving adoption and growth of the entire retail product suite, which includes features like Coinbase Earn. We discuss e...more
Coinbase Director, Product Marketing
PMM Interviews with Coinbase’s Director of Product Marketing, Adam Weigand
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Coinbase is the easiest and most trusted place to buy, sell and grow your crypto currency. Adam Weigand is the Director of Product Marketing responsible for driving adoption and growth of retail investment product suite. “I think sharing learnings based on past failures and successes is really ...more
Credentials & Highlights
Director, Product Marketing at Coinbase
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Chicago, IL
Knows About Product Launches, Stakeholder Management, Go-To-Market Strategy, Launch Messaging, La...more