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Adam Weigand
Director, Product Marketing, Coinbase
Content
Adam Weigand
Coinbase Director, Product Marketing • March 5
* Test, learn, and validate Formulating the foundation of your launch plan purely on an educated hypothesis is an OK starting point, but going to market on one is incredibly risky. Being a product marketer in 2021 means you have access to a variety of third-party or in-house tools to......Read More
1505 Views
Adam Weigand
Coinbase Director, Product Marketing • March 5
A critical yet simple tool that I’ve used to get cross-functional marketing teams aligned early and often is a crisply written marketing brief that outlines DRIs (directly responsible individuals) for each swimlane of work. This document can serve as the northstar for go-to-market efforts, not on......Read More
1450 Views
Adam Weigand
Coinbase Director, Product Marketing • March 5
Two things come to mind to keep your launches unique and differentiated while still laddering up to topline product and company goals: 1. Encourage new channel experimentation as part of the launch process to keep the go-to-market playbook fresh and ever-evolving. Be open to adding new ......Read More
1381 Views
Adam Weigand
Coinbase Director, Product Marketing • March 5
A very good foundational question. This should tie back to the well-defined KPIs you set early in the go-to-market planning process, and time-gating your launch tactics against those KPIs can give you the clearest signal on success. This is especially true when the “launch” phase of work is simpl......Read More
1224 Views
Adam Weigand
Coinbase Director, Product Marketing • March 5
There’s no one-size-fits-all answer here, so when making this decision at your company, leverage a key PMM superpower: start with the customer, gain an understanding of their needs, and the rest will follow. For example, as part of a continuous feedback loop with customers, you can ask questions ......Read More
1141 Views
Adam Weigand
Coinbase Director, Product Marketing • March 5
Proactively plan for sustained momentum from day one. It’s tempting (and deceptively easy) to over-invest in “launch day” activities given all of the buzz these moments can generate. While it varies based on the tactics you deploy, the initial launch announcement is often great for top-of-funnel ......Read More
908 Views
Adam Weigand
Coinbase Director, Product Marketing
PMM Interviews with Coinbase’s Director of Product Marketing, Adam Weigand
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Coinbase is the easiest and most trusted place to buy, sell and grow your crypto currency. Adam Weigand is the Director of Product Marketing responsible for driving adoption and growth of retail investment product suite. “I think sharing learnings based on past failures and successes is really ......more
Adam Weigand
Coinbase Director, Product Marketing
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase
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Video: Top takeaways on the GTM process with Group PMM at Coinbase, Adam Weigand.
In this episode on The Essential GTM, I interview Group PMM at Coinbase, Adam Weigand. As the Group PMM for consumer products at Coinbase, Adam and his team are responsible for driving adoption and growth of the entire retail product suite, which includes features like Coinbase Earn. We discuss e......more
Credentials & Highlights
Director, Product Marketing at Coinbase
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Chicago, IL
Knows About Stakeholder Management, Go-To-Market Strategy, Product Launches