Adam Weigand

Adam Weigand

Director, Product Marketing, Coinbase

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Adam Weigand
Director, Product Marketing
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Video: Top takeaways on the GTM process with Group PMM at Coinbase, Adam Weigand.
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Adam Weigand
Director, Product Marketing
Adam Weigand
Director, Product Marketing
Two things come to mind to keep your launches unique and differentiated while still laddering up to topline product and company goals: 1. Encourage new channel experimentation as part of the launch process to keep the go-to-market playbook fresh and ever-evolving. Be open to adding new ...more
Adam Weigand
Director, Product Marketing
A critical yet simple tool that I’ve used to get cross-functional marketing teams aligned early and often is a crisply written marketing brief that outlines DRIs (directly responsible individuals) for each swimlane of work. This document can serve as the northstar for go-to-market efforts, not on...more
Adam Weigand
Director, Product Marketing
Proactively plan for sustained momentum from day one. It’s tempting (and deceptively easy) to over-invest in “launch day” activities given all of the buzz these moments can generate. While it varies based on the tactics you deploy, the initial launch announcement is often great for top-of-funnel ...more
Adam Weigand
Director, Product Marketing
There’s no one-size-fits-all answer here, so when making this decision at your company, leverage a key PMM superpower: start with the customer, gain an understanding of their needs, and the rest will follow. For example, as part of a continuous feedback loop with customers, you can ask questions ...more
Adam Weigand
Director, Product Marketing
A very good foundational question. This should tie back to the well-defined KPIs you set early in the go-to-market planning process, and time-gating your launch tactics against those KPIs can give you the clearest signal on success. This is especially true when the “launch” phase of work is simpl...more
Adam Weigand
Director, Product Marketing
* Test, learn, and validate Formulating the foundation of your launch plan purely on an educated hypothesis is an OK starting point, but going to market on one is incredibly risky. Being a product marketer in 2021 means you have access to a variety of third-party or in-house tools to...more
Credentials & Highlights
Director, Product Marketing at Coinbase
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In Chicago, IL