The Essential Go-To-Market: Tips and Strategies with Alison Murdock

Welcome to The Essential Go-To-Market: tips and strategies, where we host short video interviews with leading Executives in Marketing and Product Marketing about the go-to-market process.

In this episode, Product Marketing Executive and Advisor, Yasmeen interviews Alison Murdock, the Founder & Chief Marketer of Trusted CMO, which helps early-stage startups create go-to-market plans that help them grow, scale, and thrive.

She has served as the CMO at SocialChorus, Verto Analytics, and 6sense.

❇️ In this interview, we discuss how CMO's should work with Product Marketing and how CMO's should interact with the overall go-to-market process.

Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. We'd love to hear from you!

Trusted CMO: https://www.trustedcmo.com/

For more information about Yasmeen's Go-To-Market consulting practice, her book and more, you can check it out here: https://www.yasmeenturayhi.com/product-marketing/

The Essential Go-To-Market course: https://bit.ly/3fk4gbY