Alison Murdock

With messaging, simpler is better. Messaging should be crisp and devoid of jargon. There are three resources I use, and the resource would depend on the project, e.g. company messaging vs. product messaging: * Mother story: write a 3-4 narrative about your company. What is the change that inspired its creation and your vision for the future state? I am a huge fan of this because you can tackle narrative, mission, and values at once. * I also use a "Mad Lib" format that many PR/comms people use: * _____ is a _____ (your company name, what you are/do) * for _________ (who is it for) * unlike ______, _______, _______ that only offer ______ (competitors, your takedown of them) * And then a simple matrix like my buddy Myk Pono posted on Medium. Pro tip: Keep your messaging in a Google doc or similar. Note the date you've made updates and where that text is located.