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Alison Murdock
Founder & Chief Marketer, TRUSTED CMO
About
Trusted CMO works with startups and growth-stage companies to offer an extensive breadth of marketing resources and experience to make a rapid impact on their businesses.
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Alison Murdock
Trusted CMO - www.trustedcmo.com Founder & Chief Marketer • January 29
With messaging, simpler is better. Messaging should be crisp and devoid of jargon. There are three resources I use, and the resource would depend on the project, e.g. company messaging vs. product messaging: * Mother story: write a 3-4 narrative about your company. What is the change that i......Read More
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Video: The Essential Go-To-Market: Tips and Strategies with Alison Murdock
Welcome to The Essential Go-To-Market: tips and strategies, where we host short video interviews with leading Executives in Marketing and Product Marketing about the go-to-market process. In this episode, Product Marketing Executive and Advisor, Yasmeen interviews Alison Murdock, the Founder & Ch......more
Credentials & Highlights
Founder & Chief Marketer at Trusted CMO - www.trustedcmo.com
Lives In San Francisco, California
Knows About Growth Product Marketing, Category Creation, Messaging, Analyst Relationships, Brand ......more