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Alison Murdock

Alison Murdock

Founder & Chief Marketer at Trusted CMO - www.trustedcmo.com

San Francisco, California

Trusted CMO works with startups and growth-stage companies to offer an extensive breadth of marketing resources and experience to make a rapid impact on their businesses.

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What are good messaging framework resources that you use?

Alison Murdock
Alison Murdock

TRUSTED CMO Founder & Chief Marketer • 6y

With messaging, simpler is better. Messaging should be crisp and devoid of jargon. There are three resources I use, and the resource would depend on the project, e.g. company messaging vs. product messaging:  Mother story: write a 3-4 narrative about your company. What is the change that inspired its creation and your vision for the future state? I am a huge fan of this because you can tackle narrative, mission, and values at once.  I also use a "Mad Lib" format that many PR/comms people use:  _ ...Read More

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The Essential Go-To-Market: Tips and Strategies with Alison Murdock

Welcome to The Essential Go-To-Market: tips and strategies, where we host short video interviews with leading Executives in Marketing and Product Marketing about the go-to-market process. In this episode, Product Marketing Executive and Advisor, Yasmeen interviews Alison Murdock, the Founder & Chief Marketer of Trusted CMO, which helps early-stage startups create go-to-market plans that help them grow, scale, and thrive. She has served as the CMO at SocialChorus, Verto Analytics, and 6sense. ❇️ In this interview, we discuss how CMO's should work with Product Marketing and how CMO's should interact with the overall go-to-market process. Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. We'd love to hear from you! Trusted CMO: https://www.trustedcmo.com/ For more information about Yasmeen's Go-To-Market consulting practice, her book and more, you can check it out here: https://www.yasmeenturayhi.com/product-marketing/ The Essential Go-To-Market course: https://bit.ly/3fk4gbY