TRUSTED CMO

Trusted CMO works with startups and growth-stage companies to offer an extensive breadth of marketing resources and experience to make a rapid impact on their businesses.

Alison Murdock

Founder & Chief Marketer

Messaging

Product Marketing Stakeholders

Sales Subteams

Revenue Ops Stakeholders

Demand Generation Stakeholders

Product Marketing Team

Customer Success Stakeholders

Sales Enablement

Product Marketing Specializations

Sales Stakeholders

Product Management Stakeholders

Market Research

Welcome to The Essential Go-To-Market: tips and strategies, where we host short video interviews with leading Executives in Marketing and Product Marketing about the go-to-market process.

In this episode, Product Marketing Executive and Advisor, Yasmeen interviews Alison Murdock, the Founder & Chief Marketer of Trusted CMO, which helps early-stage startups create go-to-market plans that help them grow, scale, and thrive. 

She has served as the CMO at SocialChorus, Verto Analytics, and 6sense. 

❇️ In this interview, we discuss how CMO's should work with Product Marketing and how CMO's should interact with the overall go-to-market process. 

Please tell us what you learned and what topics you'd like to learn more about in the Go-To-Market process. We'd love to hear from you! 

Trusted CMO: https://www.trustedcmo.com/

For more information about Yasmeen's Go-To-Market consulting practice, her book and more, you can check it out here: https://www.yasmeenturayhi.com/product-marketing/

The Essential Go-To-Market course: https://bit.ly/3fk4gbY

Alison Murdock

Content

Video: The Essential Go-To-Market: Tips and Strategies with Alison Murdock

Credentials & Highlights