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Added March 25, 2021 • Published in The Essential Go-To-Market's
Video: The Essential Go-To-Market: Tips and Strategies with Alison Murdock
Welcome to The Essential Go-To-Market: tips and strategies, where we host short
video interviews with leading Executives in Marketing and Product Marketing
about the go-to-market process. In this episode, Product Marketing Executive and
Advisor, Yasmeen interviews Alison Murdock, the Founder & Chief Marketer of
Trusted CMO, which helps early-stage startups create go-to-market plans that
help them grow, scale, and thrive. She has served as the CMO at SocialChorus,
Verto Analytics, and 6sense. ...more
Added January 28, 2020
Sharebird Answers: Alison Murdock, Founder & Chief Marketer, Trusted CMO - www.trustedcmo.com
Sharebird Answers:
Founder & Chief Marketer
Trusted CMO
Founder & Chief Marketer at Trusted CMO - www.trustedcmo.com
With messaging, simpler is better. Messaging should be crisp and devoid of
jargon. There are three resources I use, and the resource would depend on the
project, e.g. company messaging vs. product messaging:
* Mother story: write a 3-4 narrative about your company. What is the change
that i...more