Amina Bouabdallah

Principal Product Manager, Atlassian

Content

Do you have any advice for a junior PM who is a first product management hire?

Amina Bouabdallah

Atlassian Principal Product Manager • December 17

I joined Microsoft as a PM right out of the college. If I could phone my former self, I would tell her: 1. be patient, be patient, be patient. You know nothing, and it's normal. 2. becomes the expert of the product, functionally and technically. You should be able to demo the product and ......Read More

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What is the single most important activity you prioritize as a product leader? Why do you prioritize this activity above all else?

Amina Bouabdallah

Atlassian Principal Product Manager • December 17

Speaking with customers + reading customer feedback from the various sources it comes through: support channels, sales channels, in-product feedback. No week has gone by in the past 5 years that I did not talk to one customer or read feedback. Why? 1. with every customer, you learn something n......Read More

230 Views

What is your favorite product management interview question and the best answer you've heard?

Amina Bouabdallah

Atlassian Principal Product Manager • December 16

My non-negociable PM interview question is "Tell me about a product you love, and why. Now no product is perfect so how would you improve it?". Here is why it is a must-ask question for any PM candidate I have interviewed: * it tests storytelling: when PMs love something, they should be able ......Read More

183 Views

How have you empowered your PMs to be their own analyst? Any tips for getting PMs up to speed on running their own queries?

Amina Bouabdallah

Atlassian Principal Product Manager • December 16

I would strongly recommend the below approach: * Proactive: * in their product requirements document, PMs need to clearly lay out the success metrics and hypotheses to test, and work with engineering to implement product tagging that will allow them to compute these metrics and......Read More

168 Views

What are the key processes you'd set up when expanding the PM team from 1 to multiple people?

Amina Bouabdallah

Atlassian Principal Product Manager • December 27

First things first: work with your team to create processes. Much like a building a product, a product leader should interview their team to understand their pain points in the way the team is being run. Processes should be solutions to your team’s problems, much like your product is a solution t......Read More