Opendoor

Avantika Prabhakara

Director of Buyer Marketing

On today’s episode of The Essential Go-To-Market produced by Sharebird, Yasmeen Turayhi talks to Marketing Advisor, Former Head of Product Marketing at Opendoor, Former Director of Consumer and Product Marketing at Trulia, Avantika “Vanti” Prabhakara. 

Vanti grew and led Opendoor’s Buyer Marketing team as well as Product Marketing team. 

We discuss everything from: 
✅  How companies are starting to deeply understand their consumers before even starting the product development cycle -- understanding their needs, their behavior, and the WHY behind their behavior. 
✅ How you can really give yourself a leg up in your launches if you continue the dialogue and build in feedback cycles with consumers not only before, but also during and after launch.
✅ Creating feedback loops -- triangulate feedback from app store reviews, feedback from sales, follow up calls with customers to figure out what’s working and what’s not. Keep refining and optimizing.
✅ Positioning and messaging framework, GTM planning and measurement: 


You can find  Avantika “Vanti” Prabhakara on Linkedin. 

You can also subscribe to get updates to The Essential Go To Market show on Sharebird, so you’ll never miss an episode! If you’re interested in learning more about Product Marketing, you can check out my two books: The Launch: A Product Marketer’s Guide and Product Marketing Debunked. 

You can purchase my book here: https://amzn.to/3iwn9cw

Thank you to the Sharebird team for producing this episode!

Avantika Prabhakara

Content

Video: Understanding customer behavior in GTM planning with former Head of PMM at Opendoor

Credentials & Highlights