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Benjamin Scheerer

Benjamin Scheerer

Product Marketing, VMware
Experienced software business professional with skills in competitive marketing/intelligence, product management/marketing, solutions marketing, market strategy and go to market activities for high...more

Content

Benjamin Scheerer
Benjamin Scheerer
Product Marketing
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
Agree w/ comments above. Easily digestible chunks of data presented in a battle card format (2 pages) is very effective. Remember to keep it brief and concise (e.g. 3 bullet points per topic). There's a conference in October that is focused on competitive marketing, including sessions on content ...more
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Product Marketing at VMware
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