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Benjamin Scheerer

Benjamin Scheerer

Senior Principal Product Marketing Manager, Red Hat
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Experienced software business professional with skills in competitive marketing/intelligence, product management/marketing, solutions marketing, market strategy and go to market activities for high profile and emerging high-tech initiatives such a...more

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How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
Benjamin Scheerer
Benjamin Scheerer
Red Hat Senior Principal Product Marketing Manager • July 31
Agree w/ comments above. Easily digestible chunks of data presented in a battle card format (2 pages) is very effective. Remember to keep it brief and concise (e.g. 3 bullet points per topic). There's a conference in October that is focused on competitive marketing, including sessions on content and battle card creation.
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Senior Principal Product Marketing Manager at Red Hat
Knows About Competitive Positioning, Market Research, Customer Research
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