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Benjamin Scheerer

Benjamin Scheerer

Senior Principal Product Marketing Manager, Red Hat

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How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
Benjamin Scheerer
Benjamin Scheerer
Red Hat Senior Principal Product Marketing Manager • 7y
Agree w/ comments above. Easily digestible chunks of data presented in a battle card format (2 pages) is very effective. Remember to keep it brief and concise (e.g. 3 bul...
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Senior Principal Product Marketing Manager at Red Hat
Knows About Competitive Positioning, Market Research, Customer Research
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