Benjamin Scheerer

Benjamin Scheerer

Product Marketing, VMware
Experienced software business professional with skills in competitive marketing/intelligence, product management/marketing, solutions marketing, market strategy and go to market activities for high...more

Content

Benjamin Scheerer
Product Marketing
Agree w/ comments above. Easily digestible chunks of data presented in a battle card format (2 pages) is very effective. Remember to keep it brief and concise (e.g. 3 bullet points per topic). There's a conference in October that is focused on competitive marketing, including sessions on content ...more
Credentials & Highlights
Product Marketing at VMware