Benjamin Scheerer

Senior Principal Product Marketing Manager at Red Hat

Experienced software business professional with skills in competitive marketing/intelligence, product management/marketing, solutions marketing, market strategy and go to market activities for high profile and emerging high-tech initiatives such as virtualization, automation, modern applications, blockchain and cloud computing. Successful track record in broad positioning of key market industry trends and initiatives for enterprise management software through provocative thought leadership, analyst communications, and viral marketing activities. Specialties: High-tech product management, marketing & messaging, business development, competitive marketing, public speaking, thought leadership communications and collateral, ITIL V3 Platform certified.

Content

How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?

Benjamin Scheerer

Red Hat Senior Principal Product Marketing Manager • 8y

Agree w/ comments above. Easily digestible chunks of data presented in a battle card format (2 pages) is very effective. Remember to keep it brief and concise (e.g. 3 bullet points per topic). There's a conference in October that is focused on competitive marketing, including sessions on content and battle card creation.

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