Benjamin Scheerer
Product Marketing, VMware
Experienced software business professional with skills in competitive
marketing/intelligence, product management/marketing, solutions marketing,
market strategy and go to market activities for high...more
Content
Product Marketing
Agree w/ comments above. Easily digestible chunks of data presented in a battle
card format (2 pages) is very effective. Remember to keep it brief and concise
(e.g. 3 bullet points per topic). There's a conference in October that is
focused on competitive marketing, including sessions on content ...more
Credentials & Highlights
Product Marketing at VMware