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Carolina Leon

Carolina Leon

Manager, Product Marketing at Sprout Social

Santa Monica, California

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Carolina Leon
Carolina Leon

Sprout Social Manager, Product Marketing • 6y

It's best practice to create CABs with one specific business focus – and that focus could very much be to help inform your product strategy. The weight that member feedback carries depends on the makeup of your board. If you have diverse representation across all segments, use cases for your product and types of users, your CAB can be a key input for your roadmap. And because you have access to the members over an extended period of time, you might find that the feedback builds upon itself in a ...Read More

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