The term “product launch” is often misunderstood or carries unrealistic expectations. If you want to know why, click the video below. In this episode, I sit down with Evelyn Watts, a veteran Product Marketer with so much wisdom! She is now the Head of Product Marketing at RVezy, and was the former Head of Product Marketing at Shopify. We talk about her experience leading product marketing at RVezy, a peer-to-peer RV rental marketplace, as she shares her wisdom on how to be an effective leader...more