adventures-in-messaging-s02e01-with-indy-sen-vp-product-marketing-matterport

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Indy Sen

GTM Advisor/Fractional Leader/Author

Demand Generation Stakeholders

Product Marketing Team

Sales Subteams

Product Marketing Stakeholders

Revenue Ops Stakeholders

Product Management Stakeholders

Customer Success Stakeholders

Sales Stakeholders

Product Marketing Specializations

Product Marketing Career Path

Market Research

Sales Enablement

Product Launches

Messaging

Messaging should be like an API inside your company – a living, breathing narrative that any team or region can plug into and get what they need. 

That’s how messaging becomes a multiplier inside an organization.

Indy Sen, VP Product Marketing at Matterport, is full of clever messaging analogies like this one. (You’ll definitely want to borrow a few.)

In this episode, Indy shares stories from his time at companies like Salesforce, Google and Mulesoft, including:

--- How simple, fresh messaging can come straight from your customer’s mouth.
--- How to nail down your positioning with a classic template.
--- Why you should balance “learning and earning” in your product marketing career journey.

There’s even a lesson in product narratives from the movie ‘Godzilla vs Kong.’

Indy Sen

Content

Video: Adventures in Messaging S02E01: With Indy Sen, VP Product Marketing, Matterport